Cathay Pacific has today announced the rebranding of Cathay Pacific Cargo as Cathay Cargo. The change follows the introduction of a number of refreshed solutions, including Cathay Priority and Cathay Pharma, with a refresh of Cathay Mail coming in March.
On Thursday (February 23, 2023), Cathay Pacific announced the rebranding of Cathay Pacific Cargo as Cathay Cargo. The change aligns with the airline’s overarching brand redesign and follows the recent introduction of a number of refreshed solutions, including Cathay Priority and Cathay Cargo, with Cathay Mail scheduled for a refresh in March. The new Cathay Cargo aligns with the same purpose, vision and values of the master Cathay brand and all subsidiaries, including the Cathay Pacific passenger airline, and Cathay, the company’s everyday lifestyle offering. Cathay Cargo is committed to Cathay’s vision to become one of the world’s greatest service brands. Shipping to over 70 destinations worldwide, Cathay Cargo is committed to advancing the development of all destinations served by the company’s more than 200 aircraft.
In Thursday’s announcement, Cathay Pacific Group’s Chief Executive Officer, Ronald Lam, said,
“This is an opportune moment to align our cargo business with the master brand as we continue our cargo investments in Hong Kong and the Greater Bay Area for a promising future. This rebrand reflects our Cargo business’ commitment to the same ‘Move Beyond’ ambition as the Group, while building on a strength that the Cathay brand has long been known for – offering leading-edge services to our customers.”
Cathay’s Director of Cargo, Tom Owen, added,
“Cathay Cargo continues to innovate new solutions, services and technology for customers as we build towards being one of the world’s greatest service brands. Continued investment in technology and logistics will solidify our position as a leading player in the industry.”
In recent years, Cathay Cargo has invested in various technologies, including Ultra Track, a multi-dimensional tracking service that gives customers near real-time information on the airport-to-airport shipment journey using low energy Bluetooth data loggers, and Click & Ship, an intuitive 24/7 online booking service with instant processing and confirmation. As part of the rebranding campaign, Cathay Cargo’s website has been revamped to reflect the new brand ethos, and the company will introduce more exciting initiatives in the coming months as part of the complete rebrand. To visit Cathay Cargo’s refreshed website, please click here.
Source Cathay Pacific Group