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  • Joe Breitfeller

Brussels Airlines Appoints Kim Daenen a New Head of Corporate Communications

Brussels Airlines has appointed Kin Daenen and their new Head of Corporate Communications. Ms. Daenen succeeds Wencke Lemmes who was appointed Head of Customer Experience, Product and Marketing on may 15, 2021.


Brussels Airlines' New Head of Corporate Communications, Kim Daenen - Courtesy Brussels Airlines

On Monday (September 20, 2021), Brussels Airlines announced the appointment of Kim Daenen as the airline’s new Head of Corporate Communications, reporting directly to company CEO, Peter Gerber. She succeeds Wencke Lemmes, who was appointed Head of Customer Experience, Product and Marketing on May 15, 2021. Kim Daenen has a Master’s degree in Translation & Business Communications, as well as a Master’s degree in Journalism. She joined Brussels Airlines in 2009 as part of the e-commerce department, and later served as Social Media Manager. In 2014, Ms. Daenen joined the Corporate Communications department as Media Relations Manager and Spokesperson. Her vast internal and external communications, crisis management, and public relations experience will help further the company’s strategy.


In Monday’s announcement, Brussels Airlines’ CEO, Peter Gerber, said,


“With our turnaround plan REBOOT Plus, a new Brussels Airlines will emerge, in which change will be the one constant. To make this new Brussels Airlines and the profound investments in our future a success, transparent and extensive communication will be key. We are convinced that Kim is the perfect fit for this challenge and will make the communications and public relations strategy future-proof.”


Also commenting on her new role, Brussels Airlines’ Head of Corporate Communications, Kim Daenen, added,


“Our company has gone through tremendous change in recent years and will continue to do so. In the coming months and years, one of our key priorities will be to transparently communicate our sustainability ambitions. Next to this, our focus will continue to be on our Belgian ambassadorship, our key market Africa and our ongoing improvements and investments to become a structurally sustainable company, offering perspectives to our employees and stakeholders.”


Brussels Airlines is the national carrier of Belgium and a member of the Lufthansa Group. In 2019, the carrier transported over 10 million passengers to, from and via Brussels Airport. Brussels Airlines connects the European capital to over 70 destinations including 60 European, 15 African, two North America and Tel Aviv. The airline operates 38 aircraft and has over 3,100 employees, supporting over 40,000 direct and indirect jobs. Brussels Airlines offers competitive fares and the highest levels of service quality, including bespoke onboard meals curated by yearly changing ‘Belgian Star Chefs.’ Founded in 2002, Brussels Airlines is a member of the Star Alliance and is 100% owned by Deutsche Lufthansa AG.



Source: Brussels Airlines