• Joe Breitfeller

Brussels Airlines Aligns Short Haul Product With Lufthansa Network Airlines

Brussels Airlines announced on Wednesday that they are optimizing their short-haul product to better align with other Lufthansa Group network airlines. The carrier will offer five new travel fares from August 18th, for travel commencing September 1st, 2020.


Brussels Airlines Airbus A319 - Courtesy Brussels Airlines

On Wednesday (August 5, 2020), Brussels Airlines announced the introduction of five new travel fares to better align with the other Lufthansa Group network carriers (Lufthansa, Austrian and SWISS). The product optimization will allow Brussels Airlines to participate in future Group-wide innovations, while highlighting their Belgian identity and the promotion of Belgian partners. The realignment includes three new Economy Class and two Business Class fares and will provide a smooth and consistent travel experience across the Group’s network airlines. Additionally, Brussels Airlines will benefit from Group investments in IT, product development and passenger experience.


The three new Economy Class fares include Economy Light, Economy Classic and Economy Flex. Economy Light is the lowest fare for cost-conscious travelers which includes hand luggage only and limited flexibility. Economy Classic includes a 23kg checked bag and additional flexibility, while Economy Flex includes a high degree of flexibility as well as free reservation changes. All Lufthansa Group network airlines’ Economy Class fares include an 8 kg carry-on bag along with a small personal item. In Business Class, guests can choose Business Saver of Business Flex fares. Business Saver fares offer the exclusive comfort of Business Class with a certain degree of flexibility, while Business Flex offers full flexibility, including a free refund. Both Business Class options also include two pieces of carry-on luggage (up to 8kg) as well as a personal item.


To limit unnecessary contact, Brussels Airlines has implemented cashless payments across the guest experience both at the airport and onboard. Additionally, the carrier has temporarily suspended their popular ‘Buy on Board’ program featuring delicious, healthy and fresh food from partners such as Foodmaker.


Brussels Airlines is the national carrier of Belgium and a member of the Lufthansa Group. The airline usually serves over 80 destinations from the European capital including 65 European, 17 African and three North American cities as well as Tel Aviv, Israel. Brussels Airlines has over 4,000 employees and typically operates around 250 daily flights with a fleet of 48 aircraft, serving over 10 million guests annually. The carrier offers competitive fares and the highest levels of service quality, including bespoke onboard meals curated by yearly changing ‘Belgian Star Chefs.’ Founded in 2002, the airline is a member of the Star Alliance and is 100% owned by Deutsche Lufthansa AG.


Source: Brussels Airlines

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