British Airways is launching a new advertising campaign putting team members and guests at the center of the story as travelers return to the skies. The new ‘You make us fly’ campaign is the company’s new first TV advert since ‘Love Letter to Britain’ in 2019.
On Thursday (May 6, 2021), British Airways announced the launch of their first new television campaign since 2019, when the airline debuted “A love letter to Britain” marking their centenary. The new ad campaign called “You make us fly” puts team members and guests at the center of the story as travelers return to the skies. The 60 second TV ad will premier on air for the first time on Friday May 7th around Gogglebox, followed by Premier Football matches and F1 shown live on Sky Sports over the weekend. The advertising campaign features British Airways’ own people, all of whom volunteered to participate in the making of the ad. The advert has been designed to have an uplifting feeling and to remind customers that they are at the very heart of the airline. The ad showcases staff proudly making their way back to work with a sense of urgency.
In Thursday’s announcement, British Airways’ Chairman and CEO, Sean Doyle, said,
“There is a sense of huge anticipation from colleagues across the airline who are preparing to return to work after a very difficult year. The story illustrates the pride that our people tell me they’re feeling at the thought of seeing our planes in the sky once again and having the opportunity to welcome and serve our customers, to reunite them with their friends and relatives. The excitement is palpable.”
British Airways’ 777 Captain, Helen Wetton, the first colleague to appear in the ad, said,
“I am tremendously proud to have been involved in creating this advert with British Airways. I played my own role as a female Captain who springs out of bed and races to get to work. I am so excited to get back to doing what I love and flying our customers around the world again, when the time is right.”
Enjoy your “sneak peek” of British Airways’ new “You make us fly” advert below, courtesy of British Airways.
Also commenting on the ad campaign debut, Ogilvy UK’s Chief Executive Creative Director, Jules Chalkley, added,
“The creative platform was inspired by the very people who make British Airways a world class brand; the pilots, the cabin crew, the engineers, the ground team – everyone. Our creative tells the world: ‘You Make Us Fly’. When you talk to the British Airways team, this love for their passengers is their first thought, the reason they get out of bed in the morning. The whole platform is a celebration of that passion as we see British Airways colleagues getting back to doing what they do best and the thing they love so much; looking after people. It also brings a surge of excitement and sense of possibility on the cusp of a hugely important time for us all.”
The music that plays throughout the advertisement is Flower Duet from Delibes’ opera, which was first featured in a British Airways’ advert 40 years ago and is still proudly used as the carrier’s boarding music. During filming, strict COVID-19 protocols were observed with all participants having received a negative PCR test. Additionally, two COVID-19 safety officers oversaw filming to ensure strict adherence to all health and safety measures. The video below, courtesy of British Airways, provides a behind the scenes look at the making of the “You make us fly” advert.
Source: British Airways