• Joe Breitfeller

British Airways Launches Luxury Lounge In Geneva

Updated: Jan 11, 2020

As part of their £6.5bn customer experience investment program, British Airways announced Friday the opening of their reimagined lounge in Geneva.


Today, British Airways announced the grand re-opening of their lounge in Geneva, part of the airline’s £6.5B customer experience investment program. BA recently announced the opening of remodeled lounges in Johannesburg, New York (JFK) and San Francisco. The Geneva lounge has been expanded and now includes zoned areas including a lobby bar, relaxing seating area and an all-new craft beer room featuring BrewDog Punk IPA and Indie Pale Ale. Additionally, new catering has been launched throughout including grilled paninis, continental cheeses, fresh fruit, soups and warming main dishes. Two new coffee barista units have been installed, allowing customers to enjoy fine coffee with an assortment of sweets, cakes and biscuits available throughout the day. In Friday’s announcement, British Airways’ Director of Brand and Customer Experience, Carolina Martinoli said,


“We know the difference our lounges make to our customers and we’re delighted to present the next step in our significant customer investment with the refurbished Geneva lounge. Every detail has been carefully considered and we’ve created a space to meet our customers’ needs – whether they want to relax with a hot meal, enjoy a drink at the lobby bar or explore some craft ales, the new lounge is guaranteed to please pre-flight.”


Following a new design concept that debuted in 2018, the carefully curated lounge warmly welcomes guests with an ideas space to rest or work before their flight. The carefully laid out lounge has been expanded to 327 square meters, offering areas to meet the needs of individual customers. The center of the lounge features a lively bar where customers can socialize or enjoy a fine selection of wines, spirits or soft drinks. Guests can also help themselves to Prosecco which is available throughout the lounge.


A separate seating area offers elegant armchairs, banquette seating and power outlets. British Airways’ guests can choose from a selection of zoned areas, allowing them to choose the atmosphere that suits their own mood and personal preference. A music system offers a bespoke playlist and custom dimmable lighting is adjusted depending on zone and time of day.

The Geneva lounge re-opening is just the latest example of British Airways’ commitment to enhancing the customer experience as part of £6.5 billion in upgrades. Over the next five years, additional enhancements include the installation of the highest quality Wi-Fi and power at every passenger seat, refitting 128 long-haul aircraft with new interiors, and Club Suite business class seats with direct aisle access. British Airways will also take delivery of 72 brand new aircraft over the next five years as they transform their fleet with more fuel efficient and environmentally friendly aircraft. Exclusive access to the new Geneva lounge is available for guests travelling in Club Europe, Executive Club Gold and Silver cardholders and oneworld Emerald and Sapphire members.



Source: British Airways

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