British Airways will celebrate a milestone decade of service between London Heathrow and Austin, Texas on March 3, 2024. Marking the occasion, BA has partnered with Austin barbeque joint, Franklin Barbecue, to produce limited edition bottles of ‘BA-B-Q’ sauce.
On Wednesday (February 28, 2024), British Airways announced that they will celebrate their tenth anniversary of service between London Heathrow (LHR) and Austin, Texas in the U.S. To mark the occasion, BA has partnered with the famous Austin barbecue restaurant, Franklin Barbecue, to produce limited edition five-ounce bottles of their Original BBQ sauce, which has been aptly labeled ‘BA-B-Q’ sauce. Club World guests traveling from Austin to London throughout March will receive the tasty gift. Additionally, customers flying from Austin throughout March will also enjoy a Texas-inspired BBQ menu onboard, which has been curated by British Airways’ Executive Chef, Mark Brega, who drew inspiration from a visit to Austin and Pitmaster Aaron Franklin.
In Wednesday’s announcement, British Airways’ Chief Commercial Officer, Calum Laming, said,
“We’re excited to celebrate a decade of connecting Austin and London. At British Airways we’re committed to providing an exceptional and original experience for our customers and we’re always looking for new ways to do that. Bringing the flavours of Austin to the skies with this special menu is one way of us celebrating this remarkable city and expressing gratitude for the support we’ve received over the past 10 years. And we can’t wait for customers to enjoy our limited edition bottles of Franklin Barbecue’s Original BBQ sauce.”
Also commenting on the special BBQ menu, British Airways’ Executive Chef, Mark Brega, said,
“Franklin Barbecue is a legendary establishment in Austin. Known for its long lines and mouthwatering brisket, it has earned a reputation as one of the best barbecue joints in the world. We are always looking for culinary inspiration in the cities we fly, so it was a delight to meet Aaron Franklin and learn from his passion and expertise and share Franklin Barbecue’s Original BBQ sauce with our customers.”
Franklin Barbecue’s Pitmaster, Aaron Franklin, added,
“We had such a good time hosting Mark and the team from British Airways. It's an honor to help represent Austin as we celebrate ten years of a straight-shot between these two great cities, and all kinds of fun to share this special sauce with British Airways travelers!”
British Airways Celebrates a Decade of Service Between London Heathrow and Austin, Texas - Courtesy British Airways
Throughout March, British Airways'
Club World and World Traveller Plus customers flying from Austin to London can enjoy a succulent, lightly smoked beef brisket menu option, served with sweet corn pudding, lightly spiced bean stew, pickled cucumber, red onion and vegetable slaw. World Traveller guests will also have the option of enjoying a smoky chicken barbecue dish, accompanied by tasty rice and beans. The Austin-London route is currently operated with an Airbus A350, featuring the carrier’s Club Suite Business Class cabin.
Source: British Airways