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Bonza Adjusts Initial Route Network to Realign Capacity With Demand

After the rollout of their initial route network, Bonza has now introduced a refreshed route map that better aligns demand with capacity. As part of the adjustment, five low-demand routes have been suspended, while three routes will see increased frequencies.

Bonza Boeing 737-8 MAX - Courtesy Bonza

On Thursday (July 13, 2203), Bonza published an open letter to their customers announcing a refreshed route map that better aligns capacity with current demand. With the refreshed network, five low-demand routes have been suspended, including Sunshine Coast to Coffs Harbour, Port Macquarie and Tamworth, as well as from Cairns to Mackay and Toowomba Wellcamp to Whitsunday Coast. Frequencies will be increased on three of the many strongly performing routes with an extra weekly flight added on the Sunshine Coast-Albury, Sunshine Coast-Melbourne (Avalon) and Melbourne to Port Macquarie routes.

In Thursday’s announcement, Bonza’s Chief Commercial Officer, Carly Povey, said in part,

“…We’ve been compelled to take out five routes where there isn’t sustainable demand at present. Twenty two routes remain and where there is very strong demand, we’re also starting to add in additional flights which is very positive this early on in Bonza’s journey.

“…In order for us to earn your trust, as we know that we’re at the start of that journey, we have decided to take a step back to allow our services to become more reliable. We will be implementing a range of changes to our schedule from 1 August based on what we have learnt so far and the feedback you’ve given us with regards to route demand. You could say, we’re taking a step back to allow us to take a leap forward…”

“…To those customers who have or will face a cancelled flight - we apologise. Please wait for our team to contact you. Australia has been waiting for a new airline and you’ve welcomed us with open arms and it is on us to deliver more consistently. These changes allow us to maintain the many great aspects of the Bonza experience whilst also doubling down on consistently delivering reliability…”

Bonza's Revised Schedule - Courtesy Bonza

Customers booked on the impacted routes from August 1st through October 28, 2023 will be contacted by Bonza via SMS and will automatically receive a full refund or alternate flights with the airline, depending on the situation.

Source: Bonza


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