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  • Joe Breitfeller

BagsID Appoints Dave Bakker as New Chief Executive Officer

BagsID has appointed Dave Bakker as the company’s new Chief Executive Officer. Mr. Bakker has extensive aviation industry experience at SITA, where he previously served as Senior Vice President Global Services and as President for the European Region.


BagsID's New Chief Executive Officer, Dave Bakker - Photo Credit: Dave Bakker/Linkedin

On Tuesday (September 6, 2022), BagsID announced the appointment of Dave Bakker as the company’s new Chief Executive Officer. Mr. Bakker has extensive aviation experience with SITA, a leader in air transport communication and information technology. He previously served as SITA’s SVP – Global Services and as President for the European region. Prior to his tenure at SITA, Dave Bakker held various sales and leadership roles at Dell Technologies.


In Tuesday’s announcement, BagsID’s Founder, Marlon van der Meer, said,


“I am delighted to welcome Dave on board. His leadership skills, understanding of the industry, experience and energy will be instrumental to achieve our ambitious goal of becoming a market leader in AI based baggage processing in the aviation industry.”


Also commenting on his new role as BagsID’s CEO, Dave Bakker, said,

“I am excited to join the BagsID team and take our revolutionary technology to market and change the way bags are handled within the industry. BagsID’s mission is ‘better air travel with no-tag bags’ which will deliver significant benefits for airlines, ground handlers, airports and most importantly, for passengers. I look forward to working with our global partners to provide these capabilities to the aviation industry.”


With over four billion bags checked in globally each year, BagsID is focused on developing a future no-tag bag solution by using AI, deep learning and computer vision to build a smarter baggage tracking system. Alternately described as ‘baggage biometrics,’ the company’s solution will detect and track bags by their unique physical characteristics, including scratches, dents and other characteristics. The company’s SaaS solution will provide valuable insights to airports and airlines, while increasing performance and capacity. The software connects to a global library and has easy-to-integrate user interfaces, management dashboards and interoperable connectivity.



Source: BagsID