- Joe Breitfeller
Allegiant Unveils New Special Airbus A320 ‘Insomniac’ Livery
Allegiant Travel has unveiled a new special livery dedicated to ‘Insomniac’ fans. The new Airbus A320 livery evokes a festive vibe, created in the spirit of the world’s largest dance music festival, Electric Daisy Carnival (EDC).
On Thursday (May 18, 2023), Allegiant, the official airline of Live Nation, unveiled a new special livery dedicated to Insomniac fans. The stunning design celebrates a strategic partnership that empowers guests to truly live the ‘Nonstop’ life, and has been created in the spirit of the world’s largest dance music festival, Electric Daisy Carnival (EDC). The bespoke Airbus A320 livery design includes a splash of pink, purple and orange to Allegiant’s signature flowing ribbon encircling the fuselage and sunburst tail. The sides of the A320’s fuselage are also emblazoned with Insomniac and EDC’s globally recognized emblems, along with Insomniac’s logo painted on the engine cowlings.
In Thursday’s announcement, Allegiant Travel Company’s EVP and Chief Marketing Officer, Scott DeAngelo, said,
“We are thrilled to announce this special livery, perfectly timed as fans fly to Las Vegas this week for the Electric Daisy Carnival (EDC) festival. Most of our customers say they specifically travel for live music concerts or festivals, so this partnership is a natural fit because it enables us to weave the Allegiant brand into the fabric of leisure travel experiences. In order to become the most influential and forward-thinking leisure airline, Allegiant partners with prestigious, successful brands with national reach. Live Nation – a world-class leader in live events and entertainment – is key among these strategic partnerships.”
Celebrating their 30th anniversary this year, Insomniac is the world’s leading live experience creator. Founded in 1993, the company produces 10,000 concerts, club nights and festivals for seven million attendees annually. Insomniac’s premier annual event, Electric Daisy Carnival Las Vegas, is the world’s largest dance music festival, and attracts over half a million fans over three days each May.
Slideshow of Allegiant's new Special A320 Insomniac/Electric Daisy Carnival Livery - Courtesy Allegiant Travel Company/PRNewswire
Founded in 1999, Las Vegas-based Allegiant is an integrated travel company with an airline at its heart, and a focus on linking passengers from small to medium cities to world-class leisure destinations with all non-stop flights and industry-low average fares. The company offers base airfares that are often half the price of a typical roundtrip ticket and currently operates an all-Airbus A320 Family fleet. Allegiant has also placed an order for up to 100 Boeing 737-7 and 737-8-200 MAX jets.
Source: Allegiant Travel Company/PRNewswire