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Allegiant Relaunches Co-Branded Credit Card Program as the ‘Allways Rewards Visa® Card

Allegiant Airways has today announced the relaunch of their award-winning credit card, which is now rebranded as the ‘Allways Rewards Visa® card. Originally launched in 2016, the new card will retain the same benefits, while offering a variety of enhancements.


Allegiant Launches Allways Rewards Visa Credit Card - Courtesy Bank of America

On Tuesday (September 5, 2023), Allegiant Airways announced that, in partnership with Bank of America, they have relaunched their award-winning co-branded credit card, which is now called the ‘Allways Rewards Visa® card. The card, which wars originally launched in 2016, will retain all existing benefits, while offering enhancements such as more ways to earn and redeem points. The rewards and promotions offered in partnership with Live Nation and Allegiant Stadium will continue, along with the credit card rewards program where cardholders earn three points per $1 on Allegiant purchases, two per $1 spent on qualifying dining purchases, and one point per $1 spent on all other purchases. Other benefits such as the ‘buy one, get one free’ airfare benefit, and the ability to earn unlimited points on purchases with no points expiration will also continue. Existing cardholders will be transitioned over the next nine months, and will be notified a few weeks prior to the shipment of their replacement cards.


In Tuesday’s announcement, Allegiant’s Chief Marketing Officer, Scott DeAngelo, said,


“Allegiant has been voted the No. 1 best Airline Credit Card by USA Today's Readers’ Choice the last five years running, which means we're providing a product customers find truly valuable. We are so excited to build upon the program's success and accelerate the growth of our credit card program with the resources Visa offers. The launch of the Allways Rewards Visa card is a testament to our dedication to meeting the evolving needs of our customers.”


Also commenting on the card re-launch, Visa’s Head of North America Merchant, Acquiring and Enabling, Kirk Stuart, said,


“Enhancing the consumer experience by delivering rewards, benefits, and value on everyday purchases is key. As the brand Allegiant customers prefer, we're committed to providing unique opportunities through our unsurpassed acceptance to meet that consumer demand.”


Founded in 1999, Las Vegas-based Allegiant is an integrated travel company with an airline at its heart, and a focus on linking passengers from small to medium cities to world-class leisure destinations with all non-stop flights and industry-low average fares. The company offers base airfares that are often half the price of a typical roundtrip ticket and currently operates an all-Airbus A320 Family fleet. Allegiant has also placed an order for up to 100 Boeing 737-7 and 737-8-200 MAX jets.



Source: Allegiant Travel Company/PRNewswire

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