AirAsia has appointed former Adidas executive Colin Currie as the airline’s new Chief Commercial Officer. In his new role, Mr. Currie will develop a consumer-centric strategy using data to optimize growth and meet financial objectives across the Group.
On Wednesday (November 10, 2021), the AirAsia Group has announced the appointment of former Adidas executive Colin Currie as the company’s new Chief Commercial Officer, effective immediately. Mr. Currie previously served as the Managing Director for Adidas Asia-Pacific, covering China, South Korea, Japan, Southeast Asia and the Pacific. In his new role with AirAsia Group, Currie will develop a consumer-centric strategy using data to optimize growth across the Group’s airlines and digital units. Prior to joining Adidas, Mr. Currie worked in the music and entertainment industry as Managing Director of Sony BMG Music Malaysia.
In Wednesday’s announcement, AirAsia Group’s new Chief Commercial Officer, Colin Currie, said,
“I am excited to be joining AirAsia Group with my experience and knowledge in enhancing the overall brand and sales performance, especially in the new digital enterprises. I have been closely following AirAsia’s amazing growth story, and I am confident that, together with its passionate teams, we can put the pedal to the metal in accelerating and solidifying AirAsia’s success as a leading digital tech and lifestyle company in Asean. This is the most exciting time to join AirAsia as it embarks on its next revolution embracing the digital era.”
Also commenting on the new appointment, AirAsia Group’s CEO, Tony Fernandes, said,
“We are delighted to welcome Colin onboard. He brings a wealth of experience at a global company which has also focused on Asean and can drive data integration within the Group to speed up our revenue growth and create a new breadth of synergies across many of our new and exciting projects. This is a big statement on AirAsia’s part to be recruiting Colin as we come out of Covid. It is also a great testament to the brand despite all our issues, as great people continue to join us on this very exciting journey.”
Colin Currie received an honors bachelor’s degree in Hospitality Business Management from Leeds University in the UK. He also holds a post-graduate diploma in marketing from the United Kingdom’s Chartered Institute of Marketing.