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Air Transat Launches ‘Come Back Changed’ Marketing Campaign

Air Transat has today launched a new promotional campaign titled ‘Come Back Changed’, which focuses on the transformative power of travel and its ability to not only expand horizons, but also reset the traveler’s state of mind.

Air Transat Encourages Travel to Come Back Changed - Image Credit: Air Transat/CNW Telbec/Sid Lee

On Tuesday (January 10, 2023), Air Transat launched a new marketing campaign called ‘Come Back Changed’ as part of the airline’s new brand positioning and tagline Travel Moves Us. The promotional campaign focuses on the transformative powers of travel and its ability not only to expand horizons, but also to reset a travelers state of mind. Developed in collaboration with the creative agency Sid Lee, the advert stars Maggie, a traveler who has just returned from a trip down south. Prior to her holiday, she had reached the end of her rope and was seriously in need of a reset.

In Tuesday’s announcement, Transat’s Chief Sales and Marketing Officer, Joseph Adamo, said,

“Come Back Changed is the latest expression of our new brand role, which is to foster openness. It’s a concrete example of how travel can open us to the world and be transformative, regardless of the reason for the trip.”

Also commenting on the new marketing campaign, Sid Lee’s Creative Director, Brian Gill, added,

“The campaign focuses on the traveller, not the season, which is unusual in the travel industry. Rather than simply saying "Escape Winter", Come Back Changed is about the benefits of travel on the individual and how it brings us closer to our best selves.”

The campaign has been rolled out in Quebec and Ontario and includes a 30-second and 15-second video spot, along with a 30 second audio ad in both English and French. The video is also available on YouTube as well as other digital platforms, while the audio version can be heard primarily in Montreal, Quebec City and the Greater Toronto Area. As part of the launch of the Come Back Changed promotion, Air Transat is offering return fares to the south from $399, one-way flights to Florida from $150, and south packages from $889.

Air Transat Launches New 'Come Back Changed' Marketing Campaign - Courtesy Air Transat

Montreal-based Transat A.T. Inc. (TSX: TRZ), the parent company of Air Transat, was founded over 35 years ago. The company has 5,000 employees and a leading leisure airline in Canada, as well as the leading integrated tourism company. Transat offers vacation packages, hotel accommodations and air service to destinations across the Americas, Europe and the Caribbean. With codeshare and interline partnerships, Air Transat offers service to over 300 destinations. In 2022, Air Transat was voted the ‘World’s Best Leisure Airline in North America’ at the Skytrax World Airline Awards. The carrier is currently renewing their fleet with the most fuel-efficient and environmentally aircraft in their class, as part of Air Transat’s commitment to a healthier environment, knowing that this is essential for the preservation of the magnificent destinations they serve.

Source: Transat A.T. Inc./CNW Telbec

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