Air Transat Announces the Launch of a New Loyalty Program with Desjardins and Visa Canada
- Joe Breitfeller
- 2 hours ago
- 2 min read
Air Transat has announced the launch of a new loyalty program in partnership Desjardins Group and Visa Canada, which has been designed to reward loyalty through personalized and accessible benefits.
In Monday (January 19, 2026), Air Transat announced that they are set to transform the experience for travel enthusiasts with a new loyalty program designed to reward loyalty through accessible and personalized benefits. Supported by a strategic partnership with Desjardins Group and enabled by Visa Canada, this program will multiply benefits for customers, offering an enriched experience at every stage of the journey. The launch is planned for the second half of 2026. This collaboration will offer travelers an innovative loyalty program with exclusive benefits and an enhanced experience.
In Monday’s announcement, Transat’s VP – Marketing and Distribution, Xavier Szwengler, said
“This strategic partnership with Desjardins, powered by Visa, is a fundamental pillar of our business strategy. It allows us to strengthen ties with our customers while accelerating sustainable value creation for Transat and its investors. This new loyalty program will enrich the Air Transat experience, voted World’s Best Leisure Airline by Skytrax seven times, through a modern, simple, and flexible approach. Alongside Desjardins and Visa, we are taking a new step toward offering even more to our loyal customers at every moment of their travel experience.”
Also commenting on the new loyalty partnership, Desjardins Group’s EVP – Personal Services and Community Life, Nathalie Larue, said,
“We are very proud to see this partnership come to fruition. We look forward to unveiling our line of credit cards that will enhance the loyalty experience offered by Air Transat. This initiative reflects our commitment to providing tangible and personalized benefits to our members and clients who travel with Air Transat, in collaboration with Visa.”
Visa Canada’s Vice President and Head of Product, Dan Iwachiw, added,
“For more than 50 years, Visa Canada has proudly worked alongside Desjardins to deliver value and innovation to their members, and we’re excited to be collaborating with another Canadian institution, Air Transat, in this next chapter. Together, we're introducing a new suite of cards designed to bring more travel opportunities, meaningful rewards, and exceptional payment experiences to Canadians. Backed by Visa’s global network, cardholders will enjoy secure, seamless payments wherever life takes them.”
Montreal-based Transat A.T. Inc. (TSX: TRZ), the parent company of Air Transat, was founded in 1987. The company has 5,000 employees and is a leading leisure airline in Canada, as well as the top integrated tourism company. Transat offers vacation packages, hotel accommodations and air service to destinations across the Americas, Europe, the Caribbean, and North Africa. With codeshare and interline partnerships, Air Transat offers service to over 280 destinations worldwide. In 2025, Air Transat was voted the ‘World’s Best Leisure Airline’ at the Skytrax World Airline Awards. The carrier is currently renewing their fleet with the most fuel-efficient and environmentally aircraft in their class, as part of Air Transat’s commitment to a healthier environment, knowing that this is essential for the preservation of the magnificent destinations they serve.
Source: Transat A.T. Inc. / CNW
