Air Transat and Porter Airlines are extending their existing codeshare partnership by creating a new transformative joint venture called the ‘Alliance’ that has been designed to benefit Canadian Travelers.
On Tuesday (November 28, 2023), Air Transat announced the launch of a new joint venture (JV) with Porter Airlines, building on their existing codeshare partnership. The new JV, called the ‘Alliance’, will transform the Canadian aviation market by combining both carrier’s complementary networks, benefiting Canadian travelers with enhanced travel options across multiple regions. The alliance will enhance services between North, Central and South America, Europe, North Africa, Mexico and the Caribbean, by integrating the airlines’ non-overlapping networks at Toronto Pearson (YYZ) and Montreal Trudeau (YUL) airports.
In Tuesday’s announcement, Transat’s President and Chief Executive Officer, Annick Guérard, said,
“This historic agreement constitutes a significant step forward in executing Transat’s strategic plan and an important milestone in developing a more sustainable competitive network. We are delighted to further extend our collaboration with Porter, a partner that shares our customer-centric approach and values. Through this Alliance, we will accelerate the expansion of our transatlantic footprint by allowing us to leverage the domestic market served by Porter, while allowing for a more efficient use of our fleet.”
Also commenting on the new joint venture, Porter Airlines’ President and CEO, Michael Deluce, added,
“Porter is in the midst of disrupting the North American market through a significant continental expansion that will only be amplified by this Alliance. The flow of passengers on both carriers means that Porter will be able to develop a more robust network by increasing flight frequency on key domestic and transborder routes and entering into new markets with less point-to-point traffic. As we continue receiving deliveries of up to 100 new Embraer E195-E2 aircraft, our options for deploying this fleet are even greater based on this collaboration with Air Transat.”
The Alliance builds on the current codeshare agreement between Transat and Porter that was established in October 2022, and is designed to facilitate the expansion of both airlines in their respective markets, including short and medium-haul for Porter and international medium and long-haul for Transat.
Source(s): Air Transat/Porter Airlines
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