Launched as a test phase in summer 2024, Air France holidays is a new range of flexible, dynamic holiday packages including airfare, accommodations and activities at over 400 destinations worldwide.
On Monday (January 6, 2025), Air France announced the official launch of ‘Air France holidays’ after a successful test phase rolled out last summer. The Air France holidays website offers attractively priced holiday packages to over 400 destinations worldwide, including airfare, hotel accommodations, and activities. From relaxing breaks to customized tours, the website caters to all travel needs, and even allows customers to pay for their travel in installments. Flying Blue loyalty program members can also earn Miles every time they book a package holiday. Customers can register for Air France holidays for free by clicking here, and will enjoy exclusive benefits, including special flight + hotel deals with up to 70 percent off. Additionally, new members who register between now and January 31, 2025, will enjoy a €100 credit deductible from their purchases to save even more.
To promote this new offer in France, the carrier is unveiling a unique ad campaign created by Aura by Omnicom. The campaign promotes the need to switch off from the hectic pace of life, with its endless alarms, calls, meetings and notifications. Paying homage to the French artistic movement of pointillism, the icons of the apps used daily in personal and professional lives come together to form a multitude of colored dots to create ideal holiday destinations. Four visuals will eventually appear, illustrating holidays such as sundrenched beaches, city breaks, tropical islands, or relaxing by a hotel pool.
Air France holidays' New Ad Campaign Examples - Courtesy Air France
Purposely different from Air France’s advertising and brand identity, this ad campaign aims to target a new customer base with the creation of a dedicated brand. The television advertising includes sponsorship of the program ‘Quotidien’ every evening through January 31, 2025, billboard advertising in metros, as well as in the heart of Paris, Bordeaux, Lille, Lyon, Marseille, Nice, Nantes, Strasbourg and Toulouse. Additionally, a digital campaign will be displayed on a selection of French websites such as lemonade.fr in special event formats.
Source: Air France