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  • Joe Breitfeller

Air Canada Selects CHOOOSE as New Carbon Offset Partner

Air Canada has today introduced CHOOOSE, a global climate technology company, as their new carbon offset program provider. The carrier has now seamlessly integrated the option to purchase verified carbon offsets on their Canadian and U.S. booking websites.


Air Canada Introduces CHOOOSE as New Carbon Offset Partner - Courtesy Air Canada

On Tuesday (September 27, 2022), Air Canada announced the selection of CHOOOSE, a global climate technology company, as their new carbon offset program provider. The option to purchase verified carbon offsets is now seamlessly integrated into the airline’s Canadian and U.S. booking websites. When booking, the CHOOOSE platform will automatically estimate the greenhouse gas (GHG) emissions of the customer’s itinerary, allowing them to voluntary elect to offset the emissions. If the offset is purchased, the contribution will be automatically made to CHOOOSE, who will then provide a certificate confirming the purchase. Aeroplan members can also redeem points for carbon offsets provided by CHOOOSE via the Aeroplan e-Store.


In today’s announcment, Air Canada’s President and CEO, Michael Rousseau, said,


“At Air Canada, we take a multifaceted approach to addressing climate change and sustainability. Environmental and social factors are incorporated into our strategic decisions, including in fleet purchases as well as daily operations through our support of low-carbon alternatives. High quality climate offsets remain one of several important tools in reaching net-zero emissions. People are increasingly interested in responsibly reducing the environmental footprint associated with travel. With the evolution of our carbon offset program, we are introducing greater convenience and ease for customers choosing to help mitigate air travel GHG emissions and support a range of trusted global climate projects which align with UN Sustainable Development Goals.”


Also commenting on the new sustainability partnership, CHOOOSE’s Chief Executive Officer, Andreas Slettvoll, said,

“CHOOOSE is proud to support Air Canada's leadership in seamlessly integrating climate solutions within their flight booking experience. We see an increasing demand from individuals and companies around the world wanting to understand and reduce the CO2 emissions associated with their travel, and to address the emissions that do happen by supporting both immediately available and future-looking climate solutions. We are excited to take this step with Air Canada in their multi-faceted, ambitious climate program. Together we are making climate action more accessible for people worldwide.”


Headquartered in Oslo, Norway, CHOOOSE™ is a climate tech company that builds digital tools that allow anyone, anywhere, to integrate climate action into everyday life and business activities. This is accomplished through flexible integrations, automated carbon emission calculations, and a connected marketplace of certified climate solutions.


Air Canada is Canada’s largest domestic and international airline. The Canadian flag carrier is a founding member of the Star Alliance and the only international network carrier in North America to receive a Four-Star ranking from Skytrax. Air Canada provides scheduled passenger service to 51 airports in Canada, 51 in the U.S. and 86 internationally. Through the carrier’s Aeroplan loyalty program, customers can earn and redeem points on the world’s largest airline partner network of 45 airlines. Air Canada Cargo offers air freight lift and connectivity to hundreds of destinations across six continents with a dedicated fleet of 767-300 Freighters and passenger aircraft belly hold capacity. Additionally, the airline has committed to a net zero emissions goal from all global operations by 2050.



Source: Air Canada/CNW Telbec