- Joe Breitfeller
Aer Lingus Unveils New Uniform Program by Irish Fashion Designer Louise Kennedy
Aer Lingus announced Wednesday a new uniform program to usher in the new decade. This is the airline’s first uniform refresh since 1998, and the uniforms have been created by Irish Fashion Designer Louise Kennedy.
Yesterday, Aer Lingus unveiled their first uniform program refresh since 1998 featuring 25 redesigned garments including a new trouser option for female crew members. The new uniform range was created by Irish fashion designer Louise Kennedy, who also designed the previous uniform. The new uniforms will be rolled out to more than 4,000 Aer Lingus cabin and ground crew worldwide on February 10, 2020. The airline launched a brand refresh in 2018 and the new uniform look has been designed to reflect Aer Lingus’ status as a modern international airline with a proud Irish heritage.
Guests of the airline this year will notice the iconic ‘Kenmare Green’ along with ‘Midnight Navy’ garments, allowing team members to choose from a variety of styles and looks. The new uniform program includes new trouser and dress options, new jacket and coat designs for male crewmembers and “easy-care” shirts and blouses for all team members. The refreshed look has been a culmination of a two-year collaboration between Aer Lingus and Louise Kennedy, along with staff engagement and research in Dublin, London, New York and Paris. In Wednesday’s announcement, Aer Lingus’ CEO, Sean Doyle said,
“Our guests’ main engagement with our brand is with our 4,000-strong workforce of ground staff and cabin crew, therefore our uniform is an embodiment of who we are as an airline. As with our logo and livery, our new uniform needs to reflect the modern international airline that Aer Lingus is today; while also ensuring that our unique identity is retained and our values as an airline are reflected. Louise Kennedy has achieved that in the uniform we are unveiling today, and it is the final step in a process that has seen over 500 points rebranded over the last 12 months.”
Also commenting on yesterday’s announcement, Irish Fashion Designer, Louise Kennedy added,
“We are honored to be chosen to design the new Aer Lingus uniform. The brief from the airline was very clear and we were confident we could deliver a modern and stylish capsule collection which would endure for several years. The results reflect extensive engagement and inputs from the ground and cabin crew members. Importantly, over the past two years, we had constant support from Aer Lingus to remain true to our designs that allowed for more uniform options and the use of innovative fabrics.”
The new uniforms have been constructed with the highest quality materials to ensure comfort, longevity and durability. The refreshed uniform program created by Louise Kennedy is Aer Lingus’ eleventh uniform iteration. Previous uniforms had been designed by notable Irish fashion names including Irene Gilbert, Neillí Mulcahy, Digby Morton, Ib Jorgensen and Paul Costello. The airline’s first uniform was a military-style brown suit designed by Sybil Connolly which debuted in 1945. In 1948, the uniform was upgraded to an iconic green, reflecting the airline’s proud Irish heritage. Aer Lingus serves more than 12 million guests annually with 16 direct routes to North America and over 70 European destinations.
Source: Aer Lingus