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Joe Breitfeller
May 11, 20222 min read

WestJet Welcomes Chris Avery as New Vice President of Commercial Strategy

WestJet has appointed Chris Avery as the carrier’s new Vice President of Strategy, effective immediately. Mr. Avery is a former WestJetter and rejoins the company after five years with Canadian North, serving most recently as President and CEO.


WestJet's New Vice President of Commercial Strategy, Chris Avery - Courtesy WestJet/PRNewswire

On Wednesday (May 11, 2022), WestJet announced the appointment of Chris Avery as the carrier’s new Vice President of Commercial Strategy. Mr. Avery previously spent 11 years with WestJet in senior leadership roles including Vice President of Network Planning and Alliances, VP and General Manager of WestJet Vacations, and VP of Revenue and Planning. He rejoins WestJet after five years with Canadian North where he served as Vice President – Customer and Commercial from 2017-2018 and as President and CEO from 2018-2022. With over two decades of aviation experience across North America, he has also held positions with Alaska Airlines, Air Transat and Canadian Airlines International.


In today’s announcment, WestJet’s Executive Vice President – Commercial, John Weatherill, said,


“Chris’ knowledge and experience will be critical as we continue to drive growth and accelerate recovery. We are thrilled to welcome Chris back to the WestJet team as travel demand ramps up and we focus on our long-term commercial strategy."


Also commenting on his appointment, WestJet’s new Vice President – Commercial Strategy, Chris Avery, said,


“I am excited to return to WestJet at such a pivotal time as the business evolves to meet the travel and vacation needs of Canadians in recovery. This is dynamic and innovative team and I’m looking forward to working alongside WestJetters to ensure the airline's future success.”


In over 25 years of service, WestJet has cut airfares for Canadians in half and increased the flying population around Canada by over 50 percent. The airline launched in 1996 with three aircraft, 250 employees and five destinations, and has now grown to more than 180 aircraft and 14,000 employees, offering service to 100 destinations in 23 countries (pre-pandemic). Even during the pandemic, WestJet maintained their rating by Cirium as one of the top ten airlines for on-time performance in North America.



Source: WestJet/CNW

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