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  • Joe Breitfeller

Virgin Atlantic Launches Codeshare Partnership With LATAM, Adding Seamless Connectivity to Brazil

Virgin Atlantic has announced a new codeshare partnership with LATAM that will allow guests to travel direct from London Heathrow to São Paulo and enjoy seamless onward connectivity to 12 domestic airports in Brazil including Rio de Janeiro, Salvador and Florianopolis.


Virgin Atlantic Announces Codeshare Partnership With LATAM - Courtesy Virgin Atlantic

On Tuesday (January 18, 2022), Virgin Atlantic announced the signing of a new codeshare partnership with LATAM. Under the agreement, Virgin Atlantic’s guests can now book nonstop flights between London Heathrow and São Paulo, and enjoy seamless onward connectivity in Brazil to 12 domestic airports including Rio de Janeiro, Salvador and Florianopolis. Customers traveling from São Paulo to London Heathrow will likewise enjoy seamless connectivity on Virgin Atlantic’s global network through Terminal 3 to onward destinations including Tel Aviv, Delhi and Hong Kong.


In today’s announcement, Virgin Atlantic’s Chief Commercial Officer, Juha Jarvinen, said,


“We’re incredibly excited to launch this new codeshare partnership with LATAM Airlines. As we recover from the pandemic, partnerships are more important than ever, and we look forward to building on the incredibly successful interline relationship we have had in place for a number of years. We also see opportunities beyond Brazil and look forward to expanding our relationship even further to serve destinations throughout South America including Peru and Colombia.


Virgin Atlantic and LATAM's New Codeshared Routes - Courtesy Virgin Atlantic

“This new partnership aims to respond to the large, fast-growing demand for leisure travellers looking to enjoy new experiences after a challenging 20 months. We know there is pent up demand for long-haul travel and we look forward to welcoming customers onboard on their way to exploring these exciting and vibrant Brazilian cities. As global economies gradually recover from the impact of the pandemic, we also expect to capture demand from corporate travel heading to São Paulo, the commercial capital of Brazil as well as other key business hubs in South America.”


Founded by entrepreneur Sir Richard Branson in 1984, Virgin Atlantic has brought innovation and the highest level of customer care to the airline industry. The carrier was voted Britain’s only Global Five Star Airline by APEX in 2020 for the fourth consecutive year. Headquartered in London, Virgin Atlantic employs 5,900 team members worldwide. The airline currently serves 27 destinations across four continents. Alongside shareholder and Joint Venture partner Delta Air Lines, Virgin Atlantic operates a leading network between the US and UK, with onward connections to over 200 cities around the world. By 2022, Virgin Atlantic will operate an efficient and simplified fleet of 37 twin-engine aircraft, delivering a 10 percent savings compared to the aircraft they replace.



Source: Virgin Atlantic