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United Launches ‘Kinective Media by United Airlines’, the Airline Industry’s First Media Network

United Airlines has today announced the launch of ‘Kinective Media by United Airlines’, an airline industry-first media network that uses insights from travel behaviors to connect customers to personalized advertising, experiences, and offers.

United Launches Kinective Media by United Airlines - Courtesy United Airlines/PRNewswire

On Friday (June 7, 2024), United Airlines announced the launch of Kinective Media by United Airlines.  An airline industry first, the media network uses insights from travel behaviors to connect customers with personalized real-time advertising, content, experiences, and offers from leading brands.  The platform uses United’s data to create anonymized audience segments that marketers can reach on the airline’s mobile app, IFE screens and more.  Kinective Media is already working with leading brands and agencies, including Norwegian Cruise Line, Macy’s, Chase United co-branded credit cards, Univision, IHG Hotels and Resorts, along with agency groups like Dentsu.  Kinective Media plans a formal commercial launch at the Cannes Lions International Festival of creativity.

In Friday’s announcement, United MileagePlus’ CEO, Richard Nunn, said,

“We’ve built a first-of-its-kind, real-time, adtech-enabled traveler media network where brands have already started connecting to premium audiences at an unmatched scale.  Unlike some commerce media platforms, United gives brands across a wide range of industries the ability to reach engaged customers throughout the entire marketing funnel – from brand consideration to conversion – in a way that's highly personalized and relevant, and we’re already seeing impressive results.  There has been a huge strategic shift within this high growth sector in the past five years where advertisers and brands have come together to determine how best to connect with consumers in a way that's valuable, effective and personalized.”

Kinective Media hopes to enhance the travel experience, while growing the trust that travelers place in United Airlines.  The platform’s advertisers will not have access to personally identifiable customer information.  Instead, Kinective Media will leverage insights on U.S. customers 18 and over, to create aggregated and anonymized audience segments that will be offered to advertisers.  All U.S. customers will have the option to opt-out of Kinective Media targeted advertising at any time.

Kinective Media partners can scale their content on United’s mobile app and the carrier's growing number of IFE screens fleetwide, currently near 100,000.  The United mobile app is the world’s most downloaded mobile app, with over 110 million downloads across IOS & Android, and nearly 100 million sessions monthly.  Based on the average flight duration, the platform can potentially deliver 3.5 hours of attention per traveler.

At United Airlines, ‘Good Leads the Way.’  The airline operates the most comprehensive network among North American carriers with U.S. hubs in Chicago, Denver, Houston, Los Angeles, New York/Newark, San Francisco and Washington, D.C. United and United Express operate over 4,000 flights per day to more than 350 airports across six continents.  In 2023, United carried more than 150 million customers, becoming the world’s largest airline as measured by available seat miles (ASMs).  Shares in the company’s parent, United Airlines Holdings, Inc., are publicly traded on the NASDAQ under the symbol ‘UAL.’


Source: United Airlines/PRNewswire


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