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United Airlines Unveils New Superbowl LX Ad Showcasing Starlink Onboard Wi-Fi Installation

United Airlines has today unveiled a new advertising spot that will play in select markets during Superbowl LX on Sunday, February 8, 2026.  The ad will spotlight the carrier’s Starlink onboard Wi-Fi installation, which has already been completed on 300+ regional aircraft.


United Airlines Spotlights Starlink Onboard Wi-Fi Installation with Ne Ad to Play in Select Markets During Superbowl LX on Sunday, February 8, 2026 - Courtesy United Airlines / PRNewswire
United Airlines Spotlights Starlink Onboard Wi-Fi Installation with Ne Ad to Play in Select Markets During Superbowl LX on Sunday, February 8, 2026 - Courtesy United Airlines / PRNewswire

On Monday (February 2, 2026), United Airlines announced that in less than a year, they have equipped over 300 aircraft with Starlink onboard high-speed Wi-Fi. Over the last 10 months, United has flown more than 7 million passengers on Starlink-equipped aircraft across more than 129,000 flights, and Wi-Fi customer satisfaction scores on those airplanes nearly doubled during that time.  Currently, over 25 percent of United’s daily departures, around 1,200 flights have Starlink Wi-Fi.  The airline expects to equip more than 500 mainline aircraft with Starlink Wi-Fi by the end of 2026, bringing the total number of Starlink-equipped planes across their fleet to over 800.  Marking this milestone, United has unveiled a new advertising spot that will play during Superbowl LX on Sunday, February 8, 2026. 


In Monday’s announcement, United Airlines’ Chief Advertising Officer, Maggie Schmerin, said,


“We are focused on what we call ‘travel truths’ in our advertising, so with this spot we wanted to recognize the truly giant leap Starlink Wi-Fi represents for our customers and what is now possible.  Starlink is transforming the inflight experience on United planes with reliable connectivity that enables everything from productivity to streaming the biggest football game of the season.”


Also commenting on the Starlink Wi-Fi rollout progress, United’s VP of Digital Technology, Grant Milstead, added,


“United customers are loving the new Wi-Fi experience onboard our Starlink-equipped aircraft.  We’re rolling out Starlink at an unprecedented speed and scale, and our milestone for our regional fleet is just the beginning – with more than 500 mainline aircraft expected to be equipped by the end of 2026.  This is all part of our commitment to bring this innovative service to our entire fleet.”


United Airlines' New Ad Showcases the Installation of Starlink High Speed Onboard Wi-Fi - Courtesy United Airlines / PRNewswire

The new ad draws inspiration from space travel, as customers onboard a United flight watch live sports, play online games, check in on their home security cameras and more – all things that historically haven't been possible with traditional inflight satellite Wi-Fi.  The voiceover, which has a tone that mimics a conversation between ground control and the cockpit, underscores the transformation.  The ad will air in local markets including Cincinnati, Cleveland, Colorado Springs, Denver, Houston, Indianapolis and Kansas City, which are all cities where United’s Starlink-equipped regional aircraft fly.



Source: United Airlines

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