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  • Joe Breitfeller

Swiss International Air Lines Names Stefan Vasic as New Head of Marketing

SWISS has appointed Stefan Vasic as the airline’s new Head of Marketing effective July 1, 2021. Mr. Vasic is presently serves as the company’s Head of Sponsoring & Events, Social Media and Tourism Partnerships.

SWISS's New Head of Marketing, Stefan Vasic - Courtesy SWISS

On Friday (June 4, 2021), Swiss International Air Lines (SWISS) announced the appointment of Stefan Vasic (34) as Head of Marketing effective July 1, 2021. Currently, Mr. Vasic serves as the company’s Head of Sponsoring & Events, Social Media and Tourism Partnerships. In his new role, Vasic will be responsible for SWISS’s marketing communications in Switzerland and for implementing all marketing actions within the framework of the Lufthansa Group’s global marketing strategy. Mr. Vasic will report to Caroline Drischel, Head of SWISS Brand Experience.

Since joining SWISS in 2007, Stefan Vasic has held a range of positions and in his current role is responsible for the SWISS sponsorship portfolio, partner management, event logistics, newsletter marketing and social media strategy. Previously, he served as SWISS’s media spokesperson for several years. In his new position he will succeed Bernard Christen, who has led SWISS’s national and international marketing for the last eight years, and will now devote himself to new professional challenges.

In Friday’s announcement, SWISS’s Chief Commercial Officer, Tamur Goudarzi Pour, said,

“With his broad and lengthy communications experience, Stefan Vasic is the ideal appointee to this demanding position. I am convinced that with his keen commitment and his extensive expertise, Stefan will take our SWISS marketing in new directions. I look forward to working with him, and I wish him every satisfaction and success in his new capacity.

“I would like to offer Bernhard my deepest thanks for his many years of service and dedication. With his profound marketing knowledge and his pronounced customer focus, Bernhard has tangibly strengthened our positioning of SWISS as a premium carrier. And together with his team, he has played a key part in making our company one of Europe’s most successful airlines.”

Mr. Vasic is a native of Switzerland and holds a Master of Science degree in Corporate Communications from Erasmus University Rotterdam.

Source: Swiss International Air Lines

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