• Joe Breitfeller

SWISS Extends ‘SWISS Saveurs’ Offer Through New Partnership With Confiserie Sprüngli

SWISS is extending their ‘SWISS Saveurs’ Economy Class food and beverage concept through a new partnership with internationally renowned Swiss family firm, Confiserie Sprüngli.


SWISS Takes off With Confiserie Sprüngli – Courtesy SWISS

On Friday (February 26, 2021), Swiss International Air Lines announced an expansion of their popular Economy Class ‘SWISS Saveurs’ through a new partnership with the long-established and internationally renowned Swiss Family firm, Confiserie Sprüngli. The SWISS Saveurs offer has been very successful on short and medium-haul flights from Geneva and will be offered on flights from Zurich at the end of March. While curating their new range of for-purchase inflight snacks and beverages, SWISS put an emphasis on greater selection, freshness & quality, regional accents and sustainable packaging.


Established in 1836, Confiserie Sprüngli is now in the hands of the sixth generation of the founding family and has long been a byword for Swiss chocolate tradition and fresh quality products made with natural ingredients. All the fresh items on the new SWISS Saveurs menu will be prepared with recipes from this traditional Zurich-based Swiss company and will include favorites such as muesli, salads, sandwiches and sweet pastries.


Commenting on the new collaboration, SWISS’ Chief Commercial Officer, Tamur Goudarzi Pour, said,


“We are delighted to have teamed up with such an internationally renowned yet locally based partner with such a long tradition and such a focus on culinary excellence for this collaboration, which will enable us to offer a wide range of fresh top-quality snacks to our Economy Class customers, too. We’ll be breaking new ground here with our packaging as well, where we’ll be using sustainable materials wherever we possibly can.”


The new SWISS Saveurs menu featuring Sprüngli products will be available on short and medium-haul flights from Zurich starting March 30th and from Geneva from April 28, 2021. The for-purchase menu will be available on flights which are 50 minutes or longer and items will range in price from CHF 7.50 for a Bircher muesli (a pretzel with air-dried beef) or sandwich to CHF 18.50 for a freshly prepared hot meal – on longer flights.


SWISS will update the product range every three to six months and as always, the carrier’s bespoke Business Class concept for short and medium-haul flights remains unchanged. With sustainability also an important consideration in the new range, most of the items are packaged in ‘PaperWise’ material which is entirely carbon-neutral, while other items will be packaged in FSC-certified cardboard or kraft paper.


In addition to the new Sprüngli products, SWISS is also supplementing their SWISS Saveurs offering with further Swiss classics such as Ragusa, Kӓgi Fret, Zweifel chips and Caotina hot chocolate. Other offerings will include coffee from Zurich-based miró manufactura de café roastery, gin from Turicum of Zurich and WhiteFrontier craft beer from Martigny in Canton Valais. Snacks and drinks will be available for purchase from CHF 3 and CHF 12, and SWISS will continue to offer complimentary chocolates and a bottle of water.



Finally, in collaboration with water supplier RAMSEIER Suisse AG, SWISS is launching a new mineral water. Produced exclusively for the carrier in Switzerland’s Glarus Alps, the new ‘SWISS Altitude 1150’ will be available free of charge and served in a recyclable SWISS designed bottle. SWISS Altitude 1150, inspired by the source spring’s 1150 meter elevation, will initially be available on short and medium-haul flights, but will eventually rolled out on the carrier’s long-haul network as well.




Source: Swiss International Air Lines


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