• Joe Breitfeller

SWISS Appoints Romain Vetter as New Head of Western Switzerland

SWISS has appointed Romain Vetter as Head of Western Switzerland, where he will be responsible for the airline’s Geneva-based business activities. Mr. Vetter is currently Head of Purchase Management Leisure for the Lufthansa Group.


Romain Vetter, SWISS's New Head of Western Switzerland - Courtesy SWISS

On Wednesday (March 31, 2021), Swiss International Air Lines (SWISS) announced appointment of Romain Vetter as Head of Western Switzerland, where he will be responsible for the airline’s Geneva-based business activities. Mr. Vetter is currently Head of Purchase Management Leisure for the Lufthansa Group and will assume his new role on May 1st, 2021. Vetter succeeds Lorenzo Stoll, who will take up his new post as Head of Swiss WorldCargo today (April 1st, 2021). Romain Vetter (37) will report directly to SWISS Chief Commercial Officer Tamur Goudarzi Pour.


In Wednesday’s announcement, SWISS’s Chief Commercial Officer, Tamur Goudarzi Pour, said,

“I am delighted that, in Romain Vetter, we have been able to appoint a Western Swiss from our own ranks to serve as our new Head of Western Switzerland. In the various key functions that he has held over the past five years, Romain and his teams have been instrumental in the commercial and the technical success of the distribution management of the Lufthansa Group, and have helped to shape and mold its Distribution organization. As a result, Romain has the ideal credentials to continue to successfully develop our commercial activities at our Geneva location, which is of such vital strategic importance to SWISS and the Lufthansa Group. I thank him for all his immense energies and endeavors to date, and I wish him every success and satisfaction in his new capacity.”


Mr. Vetter joined SWISS’s Sales Channel management in 2015 and went on to serve in Application Management as a project leader for the New Distribution Capability (NDC) and other distribution channels. As the Lufthansa Group’s Head of Purchase Management Leisure, he developed collaborations with key system partners in the travel sector. Prior to joining SWISS, Mr. Vetter held several management positions in digital marketing with Omnicom in Geneva. Romain Vetter holds a Master of Business Administration (MBA) degree from the University of Illinois. He is a native of Switzerland and is married with two children.



Source: Swiss International Air Lines


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