Spirit Airlines has introduced four new travel options, a transformed guest experience, and new premium offerings. The new booking options from premium to basic include Go Big, Go Comfy, Go Savvy and Go.
On Wednesday (August 14, 2024), Spirit Airlines announced a range of new travel options along with a reimagined look. The four new travel options dubbed ‘Just Go’ include Go Big, Go Comfy, Go Savvy and Go. Along with the new fare options, Spirit is also refreshing their brand identity in a way that pays homage to the past while capturing the vision for their future. The reimagined brand identity retains the carrier’s iconic yellow and black, while introducing new colors and a new logo featuring a motif of aircraft windows.
In Wednesday’s announcement, Spirit Airlines’ President and CEO, Ted Christie, said,
“We are making major investments to provide our Guests with greater value and enhance their travel experience. This is an excellent opportunity for new Guests and those who haven't flown with us recently to experience our transformation and see for themselves the great value they can enjoy when choosing Spirit.”
All of the new ‘Just Go’ travel options are now available for booking and include the flexibility of no change or cancellation fees.
Spirit Airlines New 'Go Big' Travel Option Includes a Big Front Seat, Snacks and More - Courtesy Spirit Airlines
The premium Go Big travel option includes enhanced comfort with a Big Front Seat®, one free checked and carry-on bag, priority check-in and boarding, snacks and drinks (including alcoholic beverages), and streaming access to fast Wi-Fi. Go Big is now available for booking, while the snacks and drinks, and priority check-in, will launch on August 27, 2024.
Spirit’s new Go Comfy option allows guests to choose an aisle or window seat with a guaranteed blocked middle seat, one free checked and carry-on bag, priority boarding, and a snack and non-alcoholic beverage during each service. Go Comfy will also launch on August 27th.
Go Savvy allows for a standard seat selection and a choice of either one free checked or carry-on bag, and is now available.
Go, the most affordable option, includes standard seat selection and one free checked bag. Customers can add ancillaries to Go fares on an a-la-carte basis. The Go travel option is currently available.
Additionally, starting August 27, 2024, Spirit will debut a priority check-in experience at over 20 airports for Go Big guests, Free Spirit® Gold, and Free Spirit World Elite Mastercard holders. The carrier has also introduced a new boarding process featuring five groups, with the goal of reducing boarding time and enhancing operational performance.
Dania Beach, Florida-based low-cost carrier Spirit Airlines (NYSE: SAVE) is committed to offering the best value in the sky with service to nearly 100 destinations in the U.S., Latin America, and the Caribbean. Spirit also operates one of the youngest and most fuel-efficient fleets in the U.S. The carrier proudly calls their youthful fleet of aircraft their “Fit Fleet®.” Spirit Airlines operates a fleet of 220 Airbus A320 Family and A320neo Family aircraft.
Source: Spirit Airlines
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