On Wednesday, Singapore Airlines and Malaysia Airlines signed a major new partnership agreement that will significantly expand regional and long-haul routes. Expanding on their existing relationship, both national airlines will share revenue on flights between Singapore and Malaysia.
Today, Singapore Airlines (SIA) announced a major new codeshare partnership with Malaysia Airlines Berhad (MAB). The agreement will expand their existing relationship to include revenue sharing between Singapore and Malaysia, as well as an expansion of codeshared routes. The airlines have also agreed to enter a joint marketing initiative to promote tourism. The agreement includes Singapore Airline subsidiaries SilkAir and Scoot and Malaysia Airline’s Firefly subsidiary. Under the new joint business arrangement, flight schedules between Singapore and Malaysia will be coordinated, giving passengers more choices and additional frequencies. Additionally, the companies are considering the possibility of coordinating their frequent flyer programs. In today’s announcement, Singapore Airlines CEO, Mr. Goh Choon Phong stated,
“We are very pleased to take our partnership with Malaysia Airlines to a new level. This will be a win-win for both our airline groups and provide new benefits to our customers. In particular, the expanded scope of our partnership has the potential to provide a significant boost to the tourism industries in both Malaysia and Singapore, as well as the wider Southeast Asia region.”
Currently, the airlines codeshare between Singapore and Kuala Lumpur, Kota Kinabalu, Kuching and Penang and with today’s agreement Singapore Airlines will codeshare to 16 new destinations in Malaysia. Likewise, Malaysia Airlines will establish a phased-in codeshare expansion with Singapore Airlines on routes between Singapore and Malaysia, Europe, South Africa and other destinations. Malaysia Airlines’ CEO, Captain Izham Ismail stated in today’s announcement,
“We are honoured to collaborate alongside SIA in providing our customers a more competitive product between Malaysia and Singapore and the opportunity to travel to more global destinations. This is in line with Malaysia Airlines’ long-term business plan goal of engaging in deep partnerships to extend our reach and presence globally. This partnership is more than a conventional partnership and we believe in the mutual benefits for both airline groups and countries.”
Source: Singapore Airlines