SAS Enters Strategic Partnership with 3 to Manage Worldwide Operational Mobile Communication
- Joe Breitfeller
- 2 hours ago
- 3 min read
SAS has today announced a new strategic partnership with 3, who will manage the carrier’s worldwide operational mobile communication, and will enable free access on SAS aircraft equipped with Starlink for EuroBonus members and customers of 3.
On Friday (March 20, 2026), SAS has announced that they have entered a new commercial partnership that brings together global operational connectivity and improved passenger experience. As part of the agreement, 3 will manage SAS’ worldwide operational mobile communication and will enable free access on SAS aircraft equipped with Starlink for EuroBonus members and customers of 3. This collaboration gives SAS access to strengthened mobile network capabilities that support the airline’s daily operations across their global network, and also lays the foundation for new customer‑facing benefits onboard.
In Friday’s announcement, SAS’ President and CEO, said,
“SAS is committed to making the travel experience seamless from the moment you board until you arrive. Together with 3, we are taking an important step toward that goal. Their strong position in mobile connectivity, combined with our new Starlink-powered high-speed Wi-Fi, gives our EuroBonus members and 3’s customers an internet experience that matches what travelers expect — fast, stable, and available across all cabins. This collaboration brings the freedom 3 already delivers on the ground into the air. At the same time, the partnership strengthens the foundation for a global connectivity solution supporting both our operations and our customers. By combining 3’s technological capabilities with SAS’ network and EuroBonus ecosystem, we gain scalable connectivity and the opportunity to explore new services that connect the travel experience on the ground, in the air, and across the world.”
Also commenting on the new strategic partnership, 3’s Regional CEO – Denmark, Sweden and Austria, Morten Christiansen, said,
“At 3, we’ve spent years giving our customers the freedom to stay confidently connected wherever they travel. Now, together with SAS, we’re taking that mindset into the sky. This partnership brings the combined strength of 3 across Denmark and Sweden to travelers across Scandinavia and beyond. For our customers and EuroBonus members, it delivers an uninterrupted travel experience – connected from your doorstep to your final destination, with the same strong connection wherever your journey takes you. And this is just the first step. We see significant potential to create even more value across our markets as the partnership grows.”
Tre’s (3’s) CEO for Sweden, Haval van Drumpt, added,
“We are excited to announce a new partnership with SAS, a key step forward for our enterprise business. Together, we will deliver secure and reliable connectivity solutions for SAS operations. We will also offer free high speed Wi-Fi onboard SAS aircraft to our customers and EuroBonus members, while integrating EuroBonus benefits into our offering.”
Under the new partnership, EuroBonus members and 3 customers will receive free onboard Wi-Fi on SAS aircraft equipped with Starlink, adding a new and easily accessible benefit to the EuroBonus program, including for newly enrolled members. SAS and 3 are also exploring further commercial synergies, including deeper integration between the EuroBonus program and 3’s mobile services, with the goal of creating even greater value for their shared customer base.
SAS and 3 Celebrate New Strategic Connectivity Partnership - Courtesy SAS / Cision
Founded in 1946, SAS is the leading airline in Scandinavia, with main hubs in Copenhagen, Oslo and Stockholm, and flying to 135 destinations across Europe, the U.S. and Asia. Each year, SAS serves over 25 million passengers and transports 60,000 tons of cargo, all facilitated by a passionate team of more than 10,000 colleagues. The company aims to be a driving force in sustainable aviation and in the transition towards net zero emissions by 2050. SAS also offers ground handling services, technical maintenance and air cargo services. SAS officially joined the global SkyTeam airline alliance in September 2024, and together with their partner airlines offers a wide network worldwide. On July 4, 2025, the Air France-KLM Group announced their intention to take a majority ownership stake in SAS, further expanding one of Europe’s leading aviation groups.
Source: SAS/Cision
