The Sustainable Brand Index™ 2023 results were published on Thursday, March 9, 2023. 12,000 Danish consumers took part in the survey, showing that KLM is perceived as one of the most sustainable airlines, coming in second place in the airlines category.
On Friday (March 10, 2023), KLM announced that they have placed second in the airlines category in the Sustainable Brand Index™ 2023. With the results published on Thursday, March 9, 2023, the survey included 12,000 Danish consumers, who perceived KLM as one of the most sustainable airlines. Recently, the carrier ordered 100 new Airbus A320neos, which will reduce fuel consumption by 15 percent versus the aircraft they replace, thereby reducing the associated emissions. The new generation aircraft will be delivered from the second half of 2023.
In Friday’s announcement, Air France and KLM Northern Europe’s Head of Marketing, Maria Hagelberg, said,
"We are very happy to see that the Danes recognize our efforts to make flying as sustainable as possible. Compared to last year, we have risen 53 places in the ranking, which is fantastic. Sustainability is at the heart of our business plan and our targets are endorsed by the Science Based Target Initiative, which means they are in line with the Paris Agreement, helping to keep global warming well below 2 degrees. As we want our customers to be well informed about our work, as well as how they can join us in traveling more sustainably, we are pleased to see that this appears to be the case.”
During 2022, Air France-KLM purchased 2.4 million tonnes of SAF, approximately 3.0 percent of the company’s partial target for 2030. Flying on SAF can reduce lifecycle carbon emissions by up to 75-80 percent. KLM’s goal is to fly on 10 percent sustainable aviation fuel by 2030. Currently, SAF costs 3-4 times more than fossil fuel, and the goal is to increase demand so prices eventually come down. Since January 2022, KLM has added SAF to all tickets with departures/transfers from France and the Netherlands to increase the use of SAF. In 2022, the Group used 0.6 percent of SAF globally, up from only 0.08 percent in 2021. At the start of 2023, KLM doubled the SAF share, which now corresponds to one percent of each ticket. Customers can also choose to add more SAF when booking online or via the app.
KLM Royal Dutch Airlines has been a pioneer in the aviation industry for over a century. The airline aims to be the leading European airline in efficiency and sustainability, while creating memorable experiences for guests. KLM’s route network connects passengers from 15 gateways in Denmark, Norway and Sweden via Amsterdam Airport Schiphol to the world’s most desired destinations. KLM is part of the Air France-KLM Group and a member of the global SkyTeam Alliance.
Source: KLM/Mynewsdesk