Jetstar Pacific to be Rebranded Pacific Airlines as it Enters Closer Alignment With Vietnam Airlines
Jetstar announced on Monday that Qantas and Vietnam Airlines have introduced changes to Jetstar Pacific that will leverage the scale and brand strength of majority shareholder Vietnam Airlines. Jetstar Pacific will be rebranded Pacific Airlines and will feature a new livery and logo.
Today, Jetstar announced that Qantas and Vietnam Airlines have agreed to introduce changes to Jetstar Pacific to leverage the scale and market brand strength of Jetstar Pacific’s majority shareholder Vietnam Airlines. The carrier will revert to its original name, Pacific Airlines, and will feature a new logo and livery inspired by Vietnam Airlines’ colors. The changes are meant to improve the profitability of the low-cost carrier in the wake of the global COVID-19 pandemic. The newly branded carrier will also switch its reservation system from Navitaire to Sabre, in order to streamline its bookings and network functions with Vietnam Airlines. In Monday’s announcement, Vietnam Airlines’ Executive Vice President and Chairman of Pacific Airlines, Trinh Hong Quang said,
“Low-cost carriers will play a certain role in supporting the return to travel as restrictions ease, and by streamlining functions, Pacific Airlines can remain competitive, inherit many of the efficiencies of Vietnam Airlines and continue to offer the low fares our customers expect. We are optimistic that the dual brand strategy will leverage the brand and resources of Vietnam Airlines and by undergoing innovation and improvisation, we will continue to see Vietnam Airlines Group maintain its position of leadership in the Vietnamese domestic market now and in the future.”
Also commenting on today’s announcement, Qantas Group Executive and Jetstar Group CEO, Gareth Evans added,
“With a highly competitive market in Vietnam and the disruption caused by the coronavirus, the time is right to take advantage of the strength and scale of Vietnam Airlines in its home market. streamlining customer and booking functions will enable further cost savings and position the airline for a stronger future as international travel restrictions ease.
The changes announced today are subject to regulatory approval and Vietnam Airlines and the Qantas Group will continue to evaluate the rebranded low-cost carrier’s structure and future shareholding arrangements.