- Joe Breitfeller
JetBlue Launches Reimagined TrueBlue® Loyalty Program
JetBlue has today introduced a new TrueBlue® loyalty program, offering new perks and more choices. While maintaining most of the original program’s signature perks, the refreshed program rewards members based on the number of ways they interact with the airline.
On Wednesday (December 7, 2022), JetBlue announced the introduction of a new, reimagined TrueBlue® loyalty program which offers new perks and more choices, while maintaining the signature benefits that customers have come to love. The refreshed program offers members new opportunities to earn perks and status, depending on the number of ways they interact with JetBlue. From JetBlue Vacations hotel and cruise packages, to car rentals, hotel stays, and Paisly activities, to JetBlue flight extras and everyday purchases on JetBlue credit cards, there are now more ways to earn and redeem points than ever before.
In Wednesday’s announcement, JetBlue’s Chief Executive Officer, Robin Hayes, said,
“Our loyalty program must serve the needs of the JetBlue customer today, many of whom look to us as more than just a way to get from point A to point B. Customers have come to love our unique combination of low fares and high-quality service, and now turn to us for more than just a flight. We are evolving our loyalty strategy to deliver even more value for customers across our entire suite of travel products and partnerships, including those who take advantage of our strategic partnership with American Airlines.”
Also commenting on the new TrueBlue rollout, JetBlue’s Head of Marketing and Loyalty, Jayne O’Brien, said,
“We’re rolling out a bigger, better, bluer TrueBlue program this spring that’s designed to meet the needs – and exceed the expectations – of more customers, whether they travel once a week, or just once in a while. No two travelers are alike, which is why we’ve redesigned TrueBlue to let customers customize their perks as they soar toward Mosaic status, choosing the ones that are most valuable to them along the way.”
JetBlue Travel Products’ President, Andres Barry, added,
“We know our customers are booking more than just flights with JetBlue, so we are excited to have a program where travelers are rewarded throughout all aspects of their travel journey. There are so many opportunities for our customers to enjoy the signature JetBlue experience through flights, hotels, cruises, vacation packages, car rentals and more.”
With the new program, members can now track their progress toward Mosaic status with ‘tiles’, and ‘Customizable Perks you Pick’ will be available to more TrueBlue members without Mosaic status. One tile will be awarded for every $100 in qualifying spend. Additionally, there are now multiple levels of Mosaic, each with Mosaic Signature Perks and Perks you Pick. Customers will also enjoy combined spend accounts with all JetBlue credit cards, with JetBlue Travel spend added to any JetBlue credit card spend to unlock perks. New JetBlue credit card enhancements on select JetBlue credit cards also deliver added perks to cardholders.
TrueBlue Members can now start earning and enjoying perks even before earning Mosaic status. With Perks You Pick, members can choose their first perk with only 10 tiles, and add more perks when they reach 20, 30 and 40 and 50 tiles. Selectable perks include early boarding, priority security, complimentary alcohol beverage, 2X points on a JetBlue Vacations package, or a 5,000 point bonus.
The reimagined TrueBlue program also includes four new distinct Mosaic levels, each with their own set of distinct benefits, plus members are entitled to pick their own Mosaic Signature Perk. At the Mosaic 1 level (50 tiles) Mosaic Signature Perks include Mosaic boarding, first two checked bags free, beer, wine & liquor, Even More® space at check-in, same day switches, priority security, dedicated check-in, dedicated support line and priority chat assistance, and complimentary upgrades on Heathrow Express.
Mosaic Level 2 (100 tiles) offers a Signature Perk of up to 7” more legroom at booking, pending availability, while Mosaic Level 3 (150 tiles) awards four Move to Mint certificates, enabling upgrades from core to any Mint seat. Finally, members who achieve Mosaic Level 4 (250 tiles) will enjoy Signature Perks including two additional Move to Mint certificates or credits that can be redeemed for Blade Airport helicopter transfers between Manhattan and JFK or EWR.
Each time a member qualifies for a new Mosaic level, they will also be able to select one new perk from the Mosaic Perk ‘You Pick’ menu FoundersCard Blue Membership (150+ premium travel, business and lifestyle benefits), a Pet Fee Waiver, a $99 one-time statement credit (Barclays JetBlue Plus World Elite Mastercard® and JetBlue Business Mastercard® Business Card), a 20 tile bonus, a 15,000 point bonus, or Mint Suite Priority, excluding Mint Studio® (arriving later in 2023, based on availability).
In Spring 2023, Mosaic Qualifying points and segments will be retired, and TrueBlue members will then be able to see the number of tiles they have earned based on 2023 spend thus far. At that time, members eligible for Perks you Pick will have the opportunity to select Mosaic Perks associated with their Mosaic level.
JetBlue is ‘New York’s Hometown Airline®’ and a leading carrier in Boston (BOS), Fort Lauderdale (FLL), Los Angeles (LAX), Orlando (MCO) and San Juan (SJU). The airline carries guests to over 100 destinations across the U.S., Caribbean, Latin America and the United Kingdom (London Heathrow and Gatwick). JetBlue Airways Corporation trades on the NASDAQ under the ticker symbol JBLU.