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Jane Davis Doggett, ‘Wayfinding’ Pioneer and Creator of TPA’s Iconic Logo Dies at 93

Updated: Apr 12, 2023

Longtime Tampa International Airport friend and aviation industry Jane David Doggett passed away this week at her home in Sun City Center, Florida at the age of 93. Doggett designed TPA’s iconic ‘Spirit of Flight’ logo, and other airport features.


From Left: TPA CEO Joe Lopano and Aviation Industry Icon Jane Davis Doggett at 2022 Gala Dinner - Courtesy Tampa International Airport

On Tuesday (April 12, 2023), Tampa International Airport (TPA) announced that Jane Davis Doggett, 'wayfinding' pioneer and the creator of TPA’s iconic ‘Spirit of Flight’ logo passed away this week at her home in Sun City Center, Florida. Doggett (93) also came up with TPA’s Red and Blue Side concept to help passengers easily find their pick-up and drop-off locations, which is still in use today after more than 50 years. As a wayfinding pioneer, Jane Davis Doggett made her mark on Tampa International Airport and on dozens of other airports worldwide.

In Tuesday’s announcement, TPA’s Chief Executive Officer, Joe Lopano, said,


“Jane truly loved Tampa International Airport, which was apparent in her colorful and meticulous work she did more than 50 years ago, as well as in her delightful spirit every time she came to visit us. She leaves behind an incredible legacy that will be enjoyed for generations to come. We are thankful to Jane, and we will miss her greatly.”


Jane Davis Doggett continued to create artwork and graphics after she retired from airport work, and continues to inspire graphic artists and students with her revolutionary ideas and designs.


Remembering Jane Davis Doggett - Courtesy Tampa International Airport


Doggett was inducted into the Florida Artists Hall of Fame in 2016, and was the first recipient of TPA’s Spirit of Flight Award in 2022, honoring women for their contributions to aviation. Often, she would share stories about her time at TPA in the late 1960s and early 1970s, as the Hillsborough County Aviation Authority was designing and building their new airport, which opened in 1971. Jane Davis Doggett’s intuitive signage system continues to serve TPA and its guests today, and is one of the reasons the airport is praised for its easy navigation and convenience. A service for Doggett is planned in the coming months at her beloved summer house near Corea, Maine.



Source: Tampa International Airport

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