• Joe Breitfeller

Hawaiian Airlines Launches New Pre-Landing Video Inviting Guests to Travel Responsibly

Hawaiian Airlines has launched their new ‘Travel Pono’ pre-landing video, inviting guests to travel safely and responsibility. In Hawaiian, the word ‘pono’ denotes righteousness and balance.


Hawaiian Airlines Airbus A330 Over Diamond Head - Courtesy Hawaiian Airlines

On Monday (September 13, 2021), Hawaiian Airlines announced the launch of their new pre-landing video called ‘Travel Pono’, which invites guests to travel responsibility. Pono means stands for righteousness and balance in the Hawaiian language, especially in terms of reaching the right balance in relationships. The video is designed to educate visitors to Hawai’i on how to enjoy the islands safely and responsibly, and will debut next week in the cabins of the carrier’s transpacific aircraft. Five Hawaiian Airlines crewmembers star in the video, including a firefighter, volunteers for search and rescue operations and marine mammal protection, and a cultural practitioner. Together, the crewmembers share advice on ocean and hiking safety, conservation of endangered species and the environment, and cultural and community best practices.


In Monday’s announcement, Hawaiian Airlines’ Senior Vice President of Marketing, Avi Mannis, said,


“We’ve served as Hawai‘i’s hometown carrier for over nine decades, and as residents of this special place, we are proud to welcome our guests with valuable information that will enrich their experience on the islands while helping protect Hawai’i’s natural resources and our way of life. Over the last month we have heard from our community and employees calling for a video like this, and we listened.”



The new Travel Pono video will be shown prior to landing on the IFE system on Hawaiian’s Airbus A330s and via the wireless streaming function for personal devices on the airline’s Airbus A321neos. The new pre-landing video is an extension of Hawaiian’s Travel Pono program which was introduced last fall, encouraging responsible tourism to Hawai’i, as the state welcomed back visitors as part of their Safe Travels program.


Hawaiian® Airlines, Hawai’i’s hometown airline, has been the number one U.S. carrier for on-time performance for the past 17 years. The carrier has been in business for 92 years and is Hawaiʻi’s largest and longest-serving airline. Hawaiian Airlines offers more nonstop connectivity between Hawaiʻi and the U.S. mainland than any other airline, serving 16 gateways including Los Angeles, Long Beach, Oakland, Portland, San Diego, Seattle, San Francisco, San Jose and Sacramento. Hawaiian Airlines also recently introduced the first-ever nonstop service between Orlando (MCO) and Honolulu (HNL). Additionally, the carrier connects the islands with Japan, South Korea, Australia, American Samoa and Tahiti. Due to the ongoing global COVID-19 pandemic, the airline has temporarily suspended service to Australia and New Zealand.



Source: Hawaiian Airlines