Geneva Airport Partners with Smartvel to Enhance Digital Passenger Experience with Explore&Go

Geneva Airport has today announced a new partnership with Smartvel to enhance the digital passenger experience through their Explore&Go customer engagement platform.

Geneva Airport Partners with Smartvel and Their Explore&Go Passenger Engagement Platform to Enhance the Traveler Experience - Courtesy Reality PR

On Tuesday (June 2, 2026), Geneva Airport (GVA) announced a new partnership with travel technology specialist Smartvel to implement Explore&Go, a new digital travel inspiration and passenger engagement platform designed to enhance the airport’s online customer experience.  With the new partnership. Geneva Airport will integrate Explore&Go’s destination content, route discovery tools, and live pricing capabilities across their digital ecosystem, enabling passengers to search destinations, explore available routes, and access real-time fare information directly from the airport’s platforms.  This move reflects a growing trend among airports to evolve beyond traditional infrastructure roles and become more active participants in the digital travel journey.

In Tuesday’s announcement, Smartvel’s CEO, Iñigo Valenzuela, said,

“Airports are increasingly looking to become smarter digital travel platforms rather than simply operational hubs.  Travellers today expect inspiration, real-time information, and seamless planning experiences in a single environment.  With Explore&Go, Geneva Airport is creating a more engaging and connected digital experience that helps passengers discover routes and destinations more intuitively.”

Geneva Airport’s Web Manager, Gary Lenzoni, added,

“Our objective is to provide passengers with a richer and more useful digital experience from the earliest stages of travel planning.  By partnering with Smartvel and implementing Explore&Go, we can offer travellers more dynamic destination discovery tools, route visibility, and pricing information directly through our channels.”

Powered by Smartvel’s technology, Explore&Go combines travel inspiration content with booking-intent data, allowing travelers to discover destinations based on interests, travel themes, and route availability while also accessing up-to-date flight pricing information.  The platform has been designed to help airports improve passenger engagement, increase digital traffic retention and strengthen relationships with both airlines and travelers through more personalized travel discovery experiences.

Explore&Go allows airports and travel brands to surface destination-focused content alongside live operational and commercial travel data, helping bridge the gap between inspiration and booking intent.  The platform can display destinations based on seasonality, traveler preferences, events, interests, and route availability, while integrating live pricing and connectivity information from airline partners.  For airports, this creates new opportunities to support route marketing strategies, improve passenger engagement, and drive visibility for airline connectivity.

Founded in 2012 and headquartered in Madrid, Spain, Smartvel is a travel content technology company that provides AI-enriched destination content solutions for the global travel industry. Smartvel specializes in delivering dynamic, personalized travel content that helps airlines, airports, hotels, and travel platforms enhance the guest journey and drive engagement. The company's solutions combine artificial intelligence, real-time data integration, and deep destination expertise to create fresh, relevant content that adapts to each client's unique voice and objectives. Smartvel serves major travel brands worldwide, providing content across destinations globally and in multiple languages.

Source: Geneva Airport, Smartvel / Reality PR