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  • Joe Breitfeller

Eurowings Discover Rebrands as Discover Airlines

Lufthansa Group’s young leisure airline, Eurowings Discover, has been rebranded as Discover Airlines. The carrier’s first Airbus A320 featuring the new livery, registration D-AIUR, touched down in Frankfurt on Tuesday September 5, 2023.

Discover Airlines Airbus A320-200 Rendering - Courtesy Discover Airlines

On Tuesday (September 5, 2023), Eurowings Discover announced a complete rebranding, with the carrier now becoming Discover Airlines. The first Airbus A320 featuring the Lufthansa Group’s young leisure airline’s new livery, registration D-AIUR, touched down in Frankfurt on Tuesday morning, September 5, 2023, and flew guests to Palma de Mallorca today. The new Discover Airlines branding represents the joy of traveling, discovering, and rediscovering beautiful places and experiences. The new livery features various shades of blue which pick up the colors of the sky, horizon and water, accented by yellow to represent the sun and beaches, while the gradient of colors evokes the view from the aircraft window. The blue color scheme also stands for quality and the connection to the Lufthansa Group, as Discover Airlines is fully embedded in the Group’s operations in Frankfurt and Munich.

In Tuesday’s announcement, Discover Airlines’ CEO, Bernd Bauer, said,

“We have built up our airline in a record time of two years, hired around 2,000 employees, phased-in 22 aircraft, and today are flying to over 60 destinations around the world. The fact that we are already profitable after two years is thanks to the enormous commitment of the team. This same enthusiasm is now driving us forward. The start-up phase is behind us and we are working on sharpening our profile as well as a clear positioning in the segment of higher-value leisure travel. This is also expressed by the brand identity which at the same time underlines our affiliation with the Lufthansa Group. Discover Airlines stands for quality, joy and ease, after all, people fly with us to the best time of the year.”

Discover Airlines' New Crew Uniforms and Cabin Rebranding - Courtesy Discover Airlines

As part of the new livery design, the ‘discover’ lettering in lowercase letters with a dot has been retained and supplemented by the word ‘Airlines’, with the dot recurring on the tail, among other places. Additionally, ‘Member of Lufthansa Group’ can be found on both sides of the forward fuselage. Discover Airlines has been working with the Hamburg-bases agency Scholz & Friends for the development of the new brand identity. In the coming days, weeks and months, the new branding will be rolled out across the company, from digital presence, to airport signage, crew uniforms and elements of the cabin furnishings.

Discover Airlines' Route Map - Courtesy Discover Airlines

During 2024, Discover Airlines’ fleet will grow to a total of 28 aircraft, with the addition of five Airbus A320s and one Airbus A330. For summer 2024, five short-haul jets will be based in Munich, and will operate around 60 weekly departures to 23 leisure destinations. Ten A320s and 13 A330s will fly from Frankfurt to 33 short and medium haul destinations, as well as 17 long-haul destinations. The carrier also plans on resuming long-haul flights from Munich at the beginning of 2025.

Headquartered in Frankfurt, Discover Airlines is Lufthansa Group’s quality leisure airline in Germany, flying travelers from Frankfurt and Munich to the most beautiful holiday destinations worldwide. The carrier has welcomed over four million guests since launching in Summer 2021. Through its full integration into the Lufthansa Group network and codeshare partnerships with Air Canada and United Airlines, Discover Airlines offers travelers a wide range of end-to-end bookings and seamless transfers. Currently, the airline operates a fleet of 22 aircraft and employs around 2,000 team members.

Source: Discover Airlines

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