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Etihad Guest Partners With First Abu Dhabi Bank for World’s First Co-Branded Sustainable Visa Card

Etihad Guest has partnered with First Abu Dhabi Bank, the UAE’s largest bank, to create the world’s first co-branded credit card that rewards customers for making sustainable choices. Cardholders can also use miles to offset emissions from their credit card spend.

Etihad Airways Boeing 787 'Greenliner' Rendering - Courtesy Etihad Airways

On Thursday (February 3, 2022), Etihad Airways announced that Etihad Guest, the carrier’s loyalty program has partnered with First Abu Dhabi Bank (FAB), in partnership with Visa to develop the world’s first co-banded sustainable Visa Credit card. The new credit card will reward shoppers for making sustainable choices and miles can even be used to offset emissions from their credit card spends. The FAB Etihad Guest Visa Sustainable Card will introduce a series of sustainability-focused benefits that will educate and reward members. The new partnership is powered by ecolytiq, a provider of digital infrastructure for green finance, which will provide Sustainability-as-a-Service® technology to track sustainable spending.

In Thursday’s announcement, Etihad Airways’ Director of Guest Experience, Brand & Marketing, Terry Daly, said,

“We’re delighted to extend our Conscious Choices sustainability offering to consumers and Etihad Guest members by providing more opportunities to reward sustainable lifestyle choices through our partnership with FAB and Visa. The FAB Etihad Guest Sustainable Visa Credit Card will allow our members to understand where they can act more sustainably and provide incentives every time they make the sustainable choice in their everyday living and purchasing.

“It’s important for us to extend our own sustainability ambitions to empower our members and guests to contribute in their own way. We know this is a priority and a cause close to the heart of many of our guests and partners. As a corporate citizen, we are privileged to be in a position to help educate consumers to understand their carbon footprint, not just from travel but from their everyday spend. Consequently, we are proud to reward our guests and members for making a conscious decision to reduce their impact on the environment.”

The launch of Etihad Guest Conscious Choices and the new FAB Etihad Guest Sustainable Visa Credit Card are the latest initiatives in the airline’s overarching sustainability ambition, with the goal of halving 2019 level emissions by 2035 and achieving net zero CO2 emissions by 2050. Despite the pandemic, over the last two years Etihad has introduced several CO2 reductions under their Greenliner sustainability programme. These initiatives include the adoption of thousands of mangroves, using SAF, reducing contrails, flying optimized flight paths and operating more electric ground support equipment (GSE) vehicles at airports.

Source: Etihad Airways


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