Etihad Guest, the loyalty program of Etihad Airways has launched a new program feature called MilesBooster, enabled by Points, a global leader in loyalty commerce. The feature will allow members to double or triple miles earned over the last 12 months for a fee.
On Monday (September 20, 2021), Etihad Guest, the award-winning loyalty program of the UAE’s national carrier Etihad Airways, announced the launch of a new program feature called MilesBooster in partnership with Points.com. MilesBooster will allow members to double or triple the miles they have earned over the last 12 months by paying a special mileage rate, up to 150,000 miles per year depending on tier status.
In Monday’s announcement, Etihad Airways’ Head of Loyalty & Partnerships, Kim Hardaker, said,
“Thanks to this innovative new solution enabled by Points, Etihad Guests’ 7+ million members can now give their miles a boost through the MilesBooster feature. This will help our loyal Guests to accelerate towards their next exciting reward, whether they choose to redeem for flights, upgrades, hotel stays or donate to a good cause. This is one of the many ways our teams have been working to ensure our members are engaged and rewarded over the past year.”
Also commenting on the expanded partnership, Points’ CEO, Rob MacLean, said,
“We are delighted to be strengthening our collaboration with Etihad once more and to be expanding the suite of product solutions we deliver to them. Offering loyalty programmes a new feature that enables their members to boost their mileage balance without the need for additional travel is just one of the ways that we have been innovating since the start of the pandemic to meet members evolving needs. We are certain that this new member benefit will prove popular with Etihad’s most loyal customers.”
Etihad Guest Miles can be earned with over 750 partners, including restaurants, hotels, car rentals and retailers. Miles can then be redeemed for flights, upgrades, shopping, gift cards and more. Etihad Guest has partnered with Points since 2014, providing members new ways to get more value for their miles, while generating a new revenue stream for the loyalty program. MilesBooster is the fifth product innovation to be implemented since the start of the partnership.
Source: Etihad Airways
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