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Emirates Announces Major New Partnership with FC Bayern Munich

Emirates has today announced the start of a landmark seven-year partnership with FC Bayern München, 34-time Bundesliga champions and six-time UEFA Champions league titleholders.



Emirates Becomes Platinum Partner of FC Bayern Munich’s First Team from the 2025-26 Season Through to the 2031-32 Season – Courtesy Emirates
Emirates Becomes Platinum Partner of FC Bayern Munich’s First Team from the 2025-26 Season Through to the 2031-32 Season – Courtesy Emirates

On Wednesday (August 6, 2025), Emirates announced the launch of a landmark seven-year partnership with FC Bayern München.  Under the agreement, Emirates will become a Platinum Partner of FC Bayern Munich’s first team from the 2025-26 season through to the 2031-32 season.  FC Bayern is one of the most widely supported and respected football clubs worldwide, with a highly engaged global fanbase of more than 140 million people, enjoying strong brand recognition rooted in a unique Bavarian identity.  FC Bayern also enjoys a robust club membership of 410,000, one of the largest in the football world, as well as fan clubs spanning more than 100 countries worldwide.  This new partnership also marks Emirates’ official return to the German football league.


In Wednesday’s announcement, Emirates Airline’s President, Sir Tim Clark, said,


“We are immensely proud to partner with FC Bayern—Germany’s most iconic football club and a true global sporting giant.  This landmark partnership represents far more than a commercial agreement; it embodies our deep commitment to Germany, which stands as a cornerstone of our European network.  By aligning ourselves with this legendary sporting institution, we’re forging a connection to the Club’s rich heritage and its extraordinarily passionate community.  Few forces match sport’s remarkable capacity to unite hearts and minds across cultures and continents, and we look forward to building meaningful relationships with millions of devoted FC Bayern fans around the world, while celebrating excellence, a value that defines both Emirates and FC Bayern.”


Also commenting on the landmark partnership, FC Bayern’s Deputy Chairman, Michael Diederich, said,


“FC Bayern is very pleased to have gained a strong and shining partner in Emirates, which has been a committed supporter of football in Europe for decades.  FC Bayern also needs financial planning security to achieve its sporting goals, so Emirates is an ideal fit for our club’s family of partners.  It will also help us that Emirates connects football fans around the world and can support FC Bayern in its internationalisation plans.”


This multi-year partnership will provide Emirates with prominent brand visibility on perimeter stadium and LED boards seen by global audiences, as well as two premium pitch cam carpets.  It also includes exclusive ticket and hospitality allocations, plus a dedicated Emirates skybox at the club’s home stadium, Allianz Arena.  Additionally, Emirates will have access to FC Bayern Munich’s collective player images, and the airline’s branding will also feature prominently in Club TV backdrops during press conferences, flash zone interviews, and other public and digital events.


 

Source: Emirates

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