Cathay Pacific has launched ‘Cathay’ a new premium travel lifestyle brand. In the coming months, ‘Cathay’ will roll out a range of new offers in spending, dining, shipping and wellness, including a new Cathay co-branded credit card in Hong Kong.
On Monday (July 5, 2021), Cathay Pacific announced the launch of ‘Cathay’ a new premium lifestyle brand that brings together Cathay Pacific, Marco Polo Club and Asia Miles, all in one place. In the coming months, Cathay will roll out a range of new offers in spending, dining, shopping, hotels and wellness. Additionally, a new Cathay co-branded credit card will soon be launched in Hong Kong and a refreshed customer relationship program will be introduced in the first half of 2022. Initially, Cathay will only be available in Hong Kong, with Cathay Pacific remaining the airline’s global brand. Over time, the Cathay premium travel lifestyle brand will be expanded to other markets.
In Monday’s announcement, Cathay Pacific’s Chief Executive Officer, Augustus Tang, said,
“Our ability to enter the travel lifestyle space and the success of this strategy is built upon the enduring strength, trust and respect that Cathay Pacific has established over 75 years of accomplishments, and the hard work and dedication of our people around the world. At the heart of the ‘Cathay’ brand is a celebration of all the best things we love – and have missed – about travel. We are very proud to have been connecting our customers with people, places and experiences around the world through the joy of travel.
“‘Cathay’ reinforces our commitment to engage with our customers in their everyday lives with world-class service. By adding more value and simplicity, we are helping to move them forward in life as per our ‘Move Beyond’ purpose.”
Source: Cathay Pacific