Brussels Airlines Simplifies Their ‘Miles & More’ Loyalty Program
Brussels Airlines announced Monday a simplification of their ‘Miles & More’ loyalty offering. The airline will discontinue the ‘LOOP’ program introduced in 2015 and Miles & More will now be their singular attractive loyalty program.
Today, Brussels Airlines announced the discontinuation of their ‘LOOP’ loyalty program which will be replaced by a singular, more robust ‘Miles & More’ program. Loop will be discontinued from February 1, 2020, but Loop members can still redeem their “LOOPs” until January 31, 2021. LOOP was originally introduced in 2015 to give Brussels Airlines’ guests who travelled frequently but didn’t accrue enough miles to benefit from a traditional frequent flyer program.
However, over recent years the airline’s Miles & More program has been developed to offer more opportunities for customers to earn and spend miles, thereby making the LOOP program somewhat redundant. Since many LOOP members are also Miles & More Members, the carrier has decided to discontinue LOOP and focus on increasing the attractiveness and benefits of Miles & More.
Starting February 1, 2020, LOOP enrollment and earning ability will be discontinued. Bookings made with a valid LOOP number by January 31, 2020 for travel by January 31, 2021 will be honored and LOOPs will be awarded. LOOP members can use their accrued LOOPs to book any Brussels Airlines operated flights until January 31, 2021.
Brussels Airlines is the national carrier of Belgium and a member of the Lufthansa Group. The airline serves over 80 destinations from the European capital including 65 European, 17 African and three North American cities as well as Tel Aviv, Israel. Brussels Airlines operates around 250 daily flights with a fleet of 48 aircraft and serves over 10M customers annually. Founded in 2002, the airline is a member of the Star Alliance and is 100% owned by Deutsche Lufthansa AG.
Source: Brussels Airlines