Brussels Airlines and Belgian chocolatier Neuhaus are building on their 20 year partnership by reintroducing Belgian chocolate boxes for Business Class customers, reinforcing the airline’s ‘belgitude’ guest experience.
On Tuesday (May 23, 2023), Brussels Airlines announced that in partnership with Neuhaus they have introduced Belgian chocolate boxes. Building on their 20 partnership, the offering builds on Brussels Airlines' goal of bringing ‘belgitude’ to their guests. Following a three-year break due to the global COVID-19 pandemic, the large praline boxes by Belgian chocolatier Neuhaus will reappear on long-haul flights as a gift to every Business Class guest. Additionally at the ‘LOFT by Brussels Airlines and Lexus’ at Brussels Airport, where Master Chocolatier Eric Lauwers makes chocolates live, an exclusive ‘The LOFT’ praline was introduced in February 2023.
In Tuesday’s announcement, Brussels Airlines’ Inflight Product Manager, Nicolas Iritcity, said,
“Our partnership with Neuhaus is one of the longest-running collaborations in our existence. Chocolate is a perfect match with what we stand for as an airline: 100% Belgian passion and quality. On our long haul flights alone, more than 300,000 business class passengers can taste one of Belgium's top products.”
Also commenting on the reintroduction of Belgian Chocolates onboard, Neuhaus’ Travel Retail Director, Alexandre Bevernage, said,
“We are very happy to offer the Brussels Airlines’ Business Class passengers their favourite chocolate on board again, a unique gift which was clearly missed by many travellers. They can treat themselves, their family, friends or business associates to it. The Original Belgian Chocolate is back on board to delight our addicted customers.”
Brussels Airlines’ Product Manager – Cabin & Ground, Maxim Roelen, added,
“In our lounge 'THE LOFT', we really pamper our guests and work closely with our partners such as Lexus and Neuhaus. Experience is central to this. Our loyal customers are familiar with the sight of Neuhaus’ master chocolatier Eric Lauwers making pralines live in our lounge since 2018. Every year, more than 100,000 pralines are tasted which accounts for over 1 ton of chocolate made by Neuhaus’ Mâitre Chocolatier. Since February of this year our guests can also enjoy a special praline - a manon filled with fresh cream & coffee enrobed in white chocolate - which is exclusively available in the lounge.”
Brussels Airlines is the national carrier of Belgium and a member of the Lufthansa Group. The carrier connects the European capital to over 85 destinations including 17 in Sub-Saharan Africa. Brussels Airlines operates a fleet of 40 aircraft including Airbus A319s, A320s and A330-300s, and will add five new Airbus A320neos by 2024. The airline has over 3,200 team members and supports over 40,000 direct and indirect jobs. The carrier offers competitive fares and the highest levels of service quality, including bespoke onboard meals curated by yearly changing ‘Belgian Star Chefs.’ Founded in 2002, Brussels Airlines is a member of the Star Alliance and is 100 percent owned by Deutsche Lufthansa AG.
Source: Brussels Airlines