• Joe Breitfeller

British Airways Teams With Reckitt Benckiser, Makers of Dettol, to Keep Guests Safe

British Airways is partnering with the trusted and iconic Dettol brand as part of their ongoing effort to keep guests and colleagues safe. From March 2021, the airline’s customers will have access to a range of Dettol products during their travels.


British Airways Partners With Dettol Maker Reckitt Benckiser - Courtesy British Airways

On Tuesday (February 16, 2021), British Airways announced a new partnership with Reckitt Benckiser to make their iconic and trusted Dettol products available to customers. Starting in March 2021, British Airways’ guests and team members will have access to a range of Dettol products which have been proven to kill 99.9% of bacteria and COVID-19 in the air and on the ground. The carrier’s updated cleaning protocols are supported by the London School of Hygiene and Tropical Medicine.


At London-Heathrow’s Terminal 5, Dettol hand sanitizer stations will be available at check-in desks, self-service bag drop, lounges and departure gates, replacing the existing stations with Dettol products. British Airways will also use Dettol antibacterial wipes, cleaners and sprays to sanitize surfaces at the airport and in lounges. Additionally, the carrier is introducing a Dettol hygiene wipe for customers, which will be distributed as they board flights.


In Tuesday’s announcement, British Airways’ Director of Brand and Customer, Carolina Martinoli, said,


“As we look forward to welcoming our customers back on board, we are proud to announce our partnership with Dettol, a trusted and well-known disinfection brand. At the start of the pandemic, we introduced a number of protective measures at each step of the customer journey, and we think our partnership with Dettol is a great addition.”


Also commenting on the new partnership, Reckitt Benckiser’s (RB’s) Vice President of Global Business Solutions, Rahul Kadyan, said,


“Our collaboration with British Airways is exciting, since we both share the same objective to help protect travellers. This is an ideal partnership for RB, and Dettol, to help drive high standards in hygiene and reassure consumers they can enjoy the British Airways experience. Our brand is built on trust, scientific efficacy and our desire to educate consumers around the world to help break the chain of infection.”


Professor James Logan, a member of the London School of Hygiene & Tropical Medicine, added,


“Health based cleaning protocols and additional personal safety measures are one of the critical tools as we all work to re-open business and travel around the globe. We are proud to bring our expertise and knowledge to the COVID-19 response on a national and global scale. At the London School of Hygiene & Tropical Medicine we are pleased to work with British Airways and RB employees to advise them on the programme.”


Naturally, safety is at the heart of British Airway’s business, and along with the introduction of Dettol products, the airline continues to implement a range of measures for the health and safety of guests and team members. Some of these protocols include the observance of government regulations, asking customers not to travel if they think they are experiencing COVID-19 symptoms, wearing facemasks and replacing them every four hours and checking-in online and downloading a boarding pass for self-scanning at the departure gate.


Customers are also reminded to continue to observe social distancing, regularly use hand sanitization stations, and to retrieve everything needed from hand luggage before departure. If possible, hand luggage should be stowed under the seat in front, to minimize touchpoints.


British Airways’ cabin crew have also been fitted with PPE kit and provide a new food service which reduces the number of guest interactions. All key surfaces such as seats, screens, seat buckles and tray tables are cleaned after every flight and the entire aircraft is cleaned nose to tail every day. Finally, all British Airways’ aircraft have been fitted with operating theatre grade HEPA filters which remove 99.9% of airborne particulates, including bacteria and virus clusters, as the air is refreshed every two to three minutes.



Source: British Airways

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