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Annette Mann Heads Lufthansa Group’s New Corporate Responsibility Unit

From the start of the new year, Annette Mann has headed the Lufthansa Group’s newly established Corporate Responsibility unit. She will oversee the holistic Group-wide sustainability program.

Lufthansa Group's New Corporate Responsibility Head, Annette Mann - Courtesy Lufthansa

On Friday (January 22, 2021), Lufthansa announced that from the start of the 2021, Annette Mann has headed the Group’s newly established Corporate Responsibility unit. In her new position, Mann will be responsible for the further development, management and implementation of a holistic Group-wide sustainability program. Some of the key initiatives of the program include climate-neutral flying, sustainable optimization of the entire travel chain, Group-wide reporting on non-financial topics and social commitment. Annette Mann reports directly to Lufthansa Group Executive Board Member – Customer, IT & Corporate Responsibility, Christina Foerster. In Friday’s announcement, Ms. Mann, said,

“Flying and climate protection should not contradict one another. The technological foundations for climate-neutral flying have been established and now it is a matter of shaping the demanding path towards implementation. We will integrate sustainability into the core of our business model and consistently develop new products and services for our customers that will make flight operations and the entire travel chain significantly more sustainable. We have already demonstrated our pioneering role in the use of climate-friendly technologies and solutions on several occasions. We are consistently pursuing this path and will set ourselves ambitious goals in the process.”

In her new position, Annette Mann has agreed to have the Group join a pioneering project in Abu Dhabi, UAE in a pioneering project to generate ‘green hydrogen.’ The partners in the project have signed an MoU and include the Abu Dhabi Department of Energy, Siemens Energy Global, Masdar and Marubeni Corporation, Khalifa University, Etihad Airways and the Lufthansa Group. The so-called ‘green hydrogen’ is obtained by splitting water from renewable energy sources such as wind or solar power. Speaking on this groundbreaking partnership, Annette Mann added,

“We are delighted to be involved in this project and thus to be able to jointly development climate-friendly technologies even further. We are consistently pursuing our sustainability strategy. Abu Dhabi is one of the most promising locations for a future production facility and green hydrogen is a key component in the production of so-called power-to-liquid kerosene (PtL). These power-based and sustainable fuels are essential for transitioning the use of energy into the aviation industry.”

Corporate responsibility has always been a core value of the Lufthansa Group and the company continues to do everything possible to ensure that flights become increasingly environmentally friendly. Since August 2019, the Group’s passengers have had the option to offset their air travel by using sustainable aviation fuel via the ‘Compensaid’ platform developed by the Lufthansa Innovation Hub, which has also recently become of the company’s Miles & More app. Despite challenging market conditions, the Lufthansa Group also continues to invest in fuel-efficient aircraft, currently one of the most effective ways to reduce emissions.

Source: Lufthansa Group

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