ANA Holdings and IHG ANA Hotels Group Japan have signed a comprehensive commercial agreement, expanding their strategic alliance in hotel business operations established in 2006.
On Monday (March 20, 2023), ANA Holdings announced the signing of a comprehensive commercial agreement with IHG Hotels Group Japan. The new agreement will develop the strategic alliance that started in 2006, and strengthens cooperation in a range of fields, primarily in the areas of sales and marketing. Throughout the year, the partners will launch a variety of joint campaigns, including IHG Hotels and Resorts advertisements on ANA flights and at major airports in Japan, along with special offers and promotions for ANA Mileage Club members on the IHG website and mobile app. Commemorating the launch of the expanded partnership, ANA Holdings and IHG ANA Hotels Group Japan will launch the ‘IHG ANA Hotels X ANA Wow! Experience Campaign’ for members of both loyalty programs to win ANA miles or hotel accommodation vouchers.
The two companies began their strategic alliance in hotel business operations in 2006, developing Japan’s first co-branded hotel by combining the know-how cultivated by the ANA Group and the global brand power of IHG Hotels & Resorts. As part of the commercial cooperation, a wide range of services are available for ANA Mileage Club members staying at IHG hotels, including special offers on accommodations and restaurants, as well as welcome beverage services based on member status.
The IHG ANA Hotels X ANA WOW! Experience Campaign will be held from early April through June 30, 2023. The campaign page will be available on the ANA website in early April 2023 (in Japanese). As part of the campaign, 50 guests will receive 10,000 ANA miles and 100 guests will receive 5,000 ANA miles by lottery when they book and stay at IHG Hotels & Resorts properties during the eligible period. Additionally, prizes include vouchers for 11 IHG Resorts & Properties in Japan, including newly opened hotels. The eligible hotel stay period runs from Sunday, May 7, 2023 until Monday, July 31st, 2023, and reservations must be made directly through the IHG Hotels & Resorts official website or app, customer care center, or directly at a hotel property. Guests must register to participate in the campaign from the ANA campaign page (available from early April), and IHG One Rewards members must specify their preference for earning points with ANA miles.
Founded in 1952, ANA has grown to become the largest airline in Japan. The carrier has been a Star Alliance partner since 1999 and currently has joint partnerships with United Airlines, Lufthansa, SWISS and Austrian Airlines. Established in 2013, ANA HOLDINGS INC. is comprised of 69 companies, including ANA and Peach Aviation, the leading LCC in Japan. ANA has approximately 43,000 employees and operates a fleet of 260 aircraft. Additionally, the carrier was the launch customer and is the largest operator of the Boeing 787 Dreamliner Family aircraft, and is the only Airbus A380 operator in Japan.
Source: All Nippon Airways