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Joe Breitfeller

Alaska Airlines Unveils New Liveries Honoring Washington State and the University of Washington

Alaska Airlines has debuted two newly themed Embraer E175 aircraft showcasing Washington State University (WSU) and the University of Washington (UW). The WSU ‘Go Cougs’ aircraft takes off on September 23rd, while UW’s ‘Go Dawgs’ jet will fly from October 3, 2023.


Alaska Airlines Unveils New Aircraft Liveries in Honor of Washington State University (WSU) and the University of Washington (UW) - Courtesy Alaska Airlines

On Friday (September 22, 2023), Alaska Airlines unveiled two new Embraer E175 aircraft liveries which pay homage to Washington State University (WSU) and the University of Washington. Just in time for the fall football season, the WSU ‘Go Cougs’ jet will take flight on September 23, 2023 with service from Seattle (SEA) to Pullman (PUW) ahead of the university’s matchup against the Oregon State Beavers. On October 3rd, the UW-themed ‘Go Dawgs’ jet will take to the skies with service from Seattle (SEA) to Portland (PDX). The aircraft will be operated by Alaska Airlines’ wholly-owned regional subsidiary, Horizon Air.


Alaska Airlines' UW-Themed 'Go Dawgs' Embraer E175 - Courtesy Alaska Airlines


In Friday’s announcement, Horizon Air’s President Joe Sprague, said,


“Since launching our first university-themed livery almost 20 years ago, we know that few things get local fans as excited as seeing their school’s colors on the side of the hometown airlines’ airplanes.”


Also commenting on the new college livery, WSU’s President, Kirk Schulz, said,


“The new Go Cougs aircraft celebrates the productive partnership between Washington State University and Alaska Airlines. We are proud to have Alaska Airlines as a continued supporter of our educational programs and research pursuits, particularly in the development and adoption of sustainable aviation fuels. Together, we will help transform the future of air travel across the state, region, and world.”


The University of Washington’s President, Ana Mari Cauce, added,


“Our shared values and commitment to our region are why the UW is proud to partner with Alaska Airlines, and we are thrilled to see the purple and gold on their aircraft. This is another exciting step in the UW’s continued partnership with Alaska Airlines, an innovative and deep-rooted Pacific Northwest company that adds so much to our local and state economy, as well as fostering connections across the world as a member of the oneworld Alliance.”


Alaska Airlines' WSU-Themed 'Go Cougs' Embreaer E175 - Courtesy Alaska Airlines


Alaska Airlines and their regional partners serve over 120 destinations in the United States, Mexico, Canada, Costa Rica and Belize. The sustainability-focused carrier emphasizes Next-Level Care for guests, while offering low fares and award-winning service. Alaska has hubs in Seattle, San Francisco, Los Angeles, Portland and Anchorage. The carrier is a member of the oneworld global alliance, and along with their additional partners, Alaska Airlines’ guests can earn and redeem miles on flights to more than 1,000 global destinations on over 20 airlines. Alaska Airlines and Horizon Air are subsidiaries of the Alaska Air Group, Inc. (NYSE: ALK).



Source: Alaska Airlines

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