• Joe Breitfeller

Alaska Airlines’ Board Elects Travis Gelbrich as New Inflight Vice President

The Board of Directors of Alaska Airlines has elected Travis Gelbrich as the airline’s new Vice President of Inflight, where he will oversee Alaska’s 5,600 flight attendants. Gelbrich previously headed Alaska's reservations, customer service and central bagging service teams.


Alaska Airlines Names Travis Gelbrich as the Airline's New Vice President of Inflight - Courtesy Alaska Airlines

On Tuesday (March 23, 2021), Alaska Airlines announced the election of Travis Gelbrich by the company’s Board of Directors at the new Vice President of Inflight. In his new position, Mr. Gelbrich will provide operational leadership to the inflight division, while overseeing Alaska’s 5,600 flight attendants. Mr. Gelbrich most recently served as the airline’s Managing Director for Guest Customer Assistance, Research and Experience (CARE), where he led 1,400 team members in reservations, customer service and central bagging service.


Travis Gelbrich joined Alaska Airlines in 2016 as Managing Director of Customer Experience and Design. In that role, he led improvements to guest experience, implemented new satisfaction measures and improved the way the company listened to and acted on guest feedback. Before joining Alaska, Gelbrich spent 20 years with Microsoft, where he held leadership roles focusing on customer service, experience and advocacy.


In Tuesday’s announcement, Alaska Airlines’ Executive Vice President and Chief Operating officer, Gary Beck, said,


“Travis is highly respected for delivering results, while engaging his teams and working together toward a common goal. He has built his career on creating a culture where employees feel valued, heard and empowered to do the right thing.”


Gelbrich, a native of Ketchikan, Alaska, holds a B.S. in Business Administration from Gonzaga University and graduate certificates from the University of Washington and the Wharton School at the University of Pennsylvania. Additionally, he is a certified professional from the Customer Experience Professional Association.


Alaska Airlines and their regional partners serve over 115 destinations in the United States and North America, providing essential service for their guests and critical cargo shipments, while emphasizing Next-Level Care. The carrier has hubs in Seattle, San Francisco, Los Angeles, Portland and Anchorage and is known for low fares, excellent service and sustainability efforts. Along with their Global Partners, Alaska Airlines’ guests can earn and redeem miles on flights to more than 800 global destinations. On March 31, 2021, Alaska Airlines will become a member of the oneworld global alliance. Alaska Airlines and Horizon Air are subsidiaries of the Alaska Air Group, Inc. (NYSE: ALK).



Source: Alaska Airlines