• Joe Breitfeller

Alaska Airlines Appoints Toni Freeberg as new Managing Director of Sales

Alaska Airlines has appointed 34-year airline industry veteran Toni Freeberg as the company’s new Managing Director of Sales, effective immediately. Freeberg will succeed Mark Bocchi, who will retire from Alaska Airlines in October after 40 years of service.


Alaska Airlines' New Managing Director of Sales, Toni Freeberg - Courtesy Alaska Airlines

Today (July 28, 2021), Alaska Airlines announced the appointment of Toni Freeberg as the carrier’s new Managing Director of Sales, effective immediately. Freeberg, a 34-year airline industry veteran, will succeed Mark Bocchi, who will retire in October after 40 years of service with the airline. As part of her new responsibilities, Freeberg will set the strategy and oversee corporate and specialty sales, while championing Alaska’s integration into the oneworld global alliance. Additionally, she will drive West Coast international initiatives, corporate partners, travel management companies and small business programs.


In Wednesday’s announcement, Alaska Airlines’ Chief Commercial Officer, Andrew Harrison, said,


“On behalf of the entire commercial team, I'd like to thank Mark for his countless contributions to Alaska Airlines and Horizon Air over the past four decades.


“Toni's extensive airline experience and expertise managing complex business initiatives during both the Virgin America integration and Alaska's entry into oneworld, make her incredibly well suited to lead our sales organization. Likewise, her decade+ of corporate sales leadership will help us unlock the value of oneworld and our West Coast International Alliance with American Airlines and deepen our partnerships with travel management companies at a transformational time for the airline.”


Toni Freeberg has received Alaska Airlines’ highest honor, the Customer Service Legend Award, which is nominated by peers to a colleague that personifies the company’s values of spirit, resourcefulness, integrity, professionalism and care.


Joining Alaska Airlines in 1988, Freeberg has held a variety of positions of increasing responsibility, most recently as the company’s Director of Business Transformation, where she oversaw the oneworld integration. Previously, she helped lead the successful integration of the Alaska and Virgin America passenger service systems. Additional former roles include a focus on national accounts, alliance sales and call center support. Toni Freeberg has also volunteered for nearly three decades as a leader for Alaska’s Compassionate Relief Effort, which is part of the carrier’s emergency response and preparedness team.


Alaska Airlines and their regional partners serve over 120 destinations in the United States, Mexico, Canada, Costa Rica and Belize (from November 2021). The sustainability-focused carrier emphasizes Next-Level Care for guests, while offering low fares and award-winning service. Alaska has hubs in Seattle, San Francisco, Los Angeles, Portland and Anchorage. Alaska Airlines is a member of the oneworld global alliance, and along with their global partners, Alaska Airlines’ guests can earn and redeem miles on flights to more than 1,000 destinations on over 20 airlines. Alaska Airlines and Horizon Air are subsidiaries of the Alaska Air Group, Inc. (NYSE: ALK).



Source: Alaska Airlines