Air Serbia to Launch Co-Branded Visa Credit Card

Air Serbia has announced a new partnership with Visa to issue their first co-branded credit card, which will also be part of the carrier’s loyalty program, offering numerous benefits and perks.

Air Serbia to Launch Their First Co-Branded Credit Card in Partnership With Visa - Courtesy Air Serbia

On Tuesday (June 24, 2025), Air Serbia announced that they will offer their first-ever co-branded credit card in partnership with Visa.  The new card will also be part of the Serbian national airline’s loyalty program, and will feature a range of perks and benefits.  One of the key advantages of Air Serbia's new co-branded credit card will be the ability to earn points on everyday purchases.  In this way, cardholders will also be able to earn rewards and benefits when not traveling, making the program even more attractive. 

In Tuesday’s announcement, Air Serbia’s CEO, Jiri Marek, said,

“The partnership with Visa, a global leader in the payment services industry, represents an important contribution to the further enhancement of our services.  Air Serbia is actively working on expanding its premium offerings both during flight and beyond.  The introduction of the first co-branded card is an important step in the joint development of a loyalty program that will provide an even better experience, combining the convenience of everyday transactions with travel privileges.  We believe this will further motivate passengers to choose the Serbian national airline for their travels.”

Also commenting on the new affinity card partnership, Visa Southeast Europe’s Vice President and General Manager, Ana Drašković, added

“It is my great pleasure that we have gathered to formalize the strategic partnership between Visa and Air Serbia.  As one of the ten oldest airlines in the world, and as a carrier that welcomed its millionth passenger in the first quarter of 2025 alone,  Air Serbia represents a source of national pride that we must nurture and support together.  On the other hand, Visa is a global leader in digital payments, whose operations facilitate payment transactions and thereby open entirely new business horizons.  We believe that our expertise, built through years of cooperation with leading global airlines, will contribute to the further digitalization and modernization of the customer experience for every Air Serbia passenger.  Our shared goal is to offer users a unique product that combines payment security with the joy of travel and added value both at home and abroad.”

Air Serbia was launched under their current name in October 2013, as the national airline of the Republic of Serbia.  The carrier offers service from Belgrade, Niš and Kraljevo to over 70 destinations in Europe, the Middle East, North America and Africa with both passenger and cargo flights.  Air Serbia also offers service to Asia, Australia, North America and Africa via codeshare partners.  The airline’s fleet consists of 19 aircraft, including one Airbus A330, 12 Airbus A320 Family and six ATR-72 Family turboprop aircraft.

Source: Air Serbia