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Air France-KLM Group’s Flying Blue Loyalty Program Launches ‘Flying Blue Experiences’

Air France-KLM Group has announced that their Flying Blue loyalty program has launched ‘Flying Blue Experiences,’ allowing members to enjoy exclusive benefits using their miles. 


Air France-KLM Group's Flying Blue Loyalty Program Launches Flying Blue Experiences - Courtesy Air France-KLM
Air France-KLM Group's Flying Blue Loyalty Program Launches Flying Blue Experiences - Courtesy Air France-KLM

On Thursday (January 22, 2025) Air France-KLM Group announced that Flying Blue, the Group’s loyalty program has launched Flying Blue Experiences, a new service that allows members to redeem miles for exclusive benefits.  This includes privileged access to major, carefully selected events at leading venues such as the Accor Arena and the Stade de France. Flying Blue Experiences allows members to enjoy exceptional hospitality offers, including access to a VIP box with 16 seats for around 10 concerts and sporting events at Accor Arena.  Flying Blue members with Silver status and above will also enjoy fast lane access to all events scheduled at the Accor Arena.  At Stade de France, members can also enjoy access to a 16 seat VIP box for around 10 concerts and sporting events, including the opening match of the Six Nations Championship between France and Ireland. 


In Thursday’s announcement, Air France-KLM’s SVP – Loyalty, Digital & Data, and President of Flying Blue, Benjamin Lipsey, said,


“With Flying Blue Experiences, we are delighted to offer our members a new way to get even more value from their Miles, beyond travel, by granting them access to unique and unforgettable events.  These opportunities are truly exceptional, starting with some of the most sought-after events and venues in France.  Whether it’s attending a concert or experiencing the excitement of a major sporting event, Flying Blue Experiences aims to reward our members with extraordinary moments.”


Created in 2005, Flying Blue is the loyalty program of the Air France-KLM Group.  The program allows more than 30 million members worldwide to enjoy numerous benefits and rewards by earning and redeeming Miles with multiple airline, commercial, and financial partners.  Flying Blue supports its members during their travels and in their everyday lives. Whether for a getaway near home or a journey to the other side of the world, Flying Blue is there to turn every moment into a memorable experience. 



Source: Air France-KLM Group

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