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Air Canada’s Aeroplan Loyalty Program Partners with Manulife for More Member Opportunities to Earn Points

Aeroplan has partnered with leading Canadian Insurance provider Manulife, giving millions of Canadians who are eligible Manulife Group Benefits the ability to earn Aeroplan points by engaging in health and wellness behaviors.


From Left: Manulife Group Benefits’ Head, Ashesh Desai, and Aeroplan’s President and Executive Vice President of Marketing and Digital for Air Canada, Mark Nasr – Courtesy Air Canada

On Tuesday (January 23, 2024), Air Canada announced a first-of-its kind partnership with leading Canadian insurance provider Manulife.  Under the agreement, millions of Canadians who are eligible Manulife Group Benefits will now be able to earn Aeroplan points by engaging in behaviors that promote health and wellbeing.  Manulife will launch a new digital platform this spring that integrates health, wellness and benefits into one place.  When Aeroplan is integrated into the platform in Summer 2024, eligible Group Benefits members can earn points for activities from prevention and care to engaging in health and wellness challenges.  Some point earning opportunities will include exercise minutes, mindfulness practices, completing educational courses and more.


In Tuesday’s announcement, Manulife’s Head of Group Benefits, Ashesh Desai, said,


“I am thrilled to announce Aeroplan as our loyalty partner for Manulife Group Benefits members.  This announcement is a huge milestone for us on our mission to drive long-term, healthy outcomes for Canadians and help our members get more health from their benefits.  By partnering with Canada’s premier travel loyalty program and adding Aeroplan points to our digital health technology experience, we’re empowering and incentivizing members to take a proactive approach to their health and wellbeing, helping them live better, healthier lives.”


Also commenting on the new loyalty partnership, Aeroplan’s President and Air Canada’s EVP – Marketing and Digital, Mark Nasr, added,


“We’re so proud to join together with another Canadian global champion and welcome Manulife as the latest Aeroplan strategic partner.  Through this innovative offering, we’re combining forces to reward millions of their group benefits members.  Aeroplan is committed to Manulife and their mission — Decisions made Easier. Lives made better — and we're excited to reward Canadians for healthy living.”


Next summer, eligible members will be able to link their Aeroplan account with their Manulife group benefits digital account to start earning points.


Air Canada is Canada’s largest domestic and international airline.  The Canadian flag carrier is a founding member of the Star Alliance and holds a Four-Star ranking from Skytrax.  Air Canada provides scheduled passenger service to 180 airports in Canada, the United States, and internationally on six continents.  Through the carrier’s Aeroplan loyalty program, customers can earn and redeem points on the world’s largest airline partner network of 45 airlines.  Air Canada Cargo offers air freight lift and connectivity to hundreds of destinations across six continents with a dedicated fleet of 767-300 Freighters and passenger aircraft belly hold capacity.  Additionally, the airline has committed to a net zero emissions goal from all global operations by 2050.


 

Source: Air Canada/CNW     

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