- Joe Breitfeller
Air Canada Captures the Magic of the Holiday Season With a New Film ‘Tis the Season to Believe
Air Canada has unveiled a new spot that shares the message of togetherness for the first holiday season many Canadians will spend with family and friends in two years. The video marks a return to storytelling for the airline as the brand reconnects with travelers.
Air Canada's 2021 Holiday Spot, 'Tis the Season to Believe - Courtesy Air Canada
On Wednesday (December 8, 2021), Air Canada announced the release of a new video spot that focuses on togetherness, as many Canadians will be spending the first holiday season with family and friends for the first time in two years. This year’s spot is called ‘Tis the season to believe’ and features a mix of live action and animation, a first for Air Canada, as the carrier returns to storytelling to emotionally connect the brand to customers. With enchanting Canadian music by Forest Blakk’s I Saw Love and Cour de pirate’s Comme des enfants the respective English and French version soundtracks transport viewers through the whimsical video. The story begins with a real Air Canada pilot bringing a snow globe home for her son to add to his collection and through his imagination, it comes to life.
In Wednesday’s announcement, Air Canada’s Vice President – Brand, Andy Shibata, said,
“This year's holiday brand spot, 'Tis the season to believe', was inspired by the universally shared experiences and emotions felt over the course of the pandemic. But this piece is also inspired by the resilience and power of love and determination that has brought us back together. Slowly but surely, family and friends have been able to safely reunite and share beautiful moments together again, and we feel very fortunate to play a small part in their journeys back to one another.”
The new holiday spot will be shared in a variety of forms including an extended version for Air Canada’s owned channels and a 60 second version to be shown in cinemas, as well as 60 and 30 second versions to be shown on television across Canada. Additionally, 15 and 30 second versions will be shown on social media and digital platforms. The video was produced in partnership with FCB Toronto, Stoopid Buddy Studios (animation), Someplace Nice – Production House (live action), Outsider Editorial, Grayson Music Group – Audio House, and the Wilders – Licensing Arm of Grayson Music Group.
Air Canada is Canada’s largest domestic and international airline. The Canadian flag carrier is a founding member of the Star Alliance and the only international network carrier in North America to receive a Four-Star ranking from Skytrax. For the last two years Air Canada was also named Global Traveler’s ‘Best Airline in North America.’ Additionally, Air Canada has committed to a net zero emissions goal from all global operations by 2050.
Source: Air Canada